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Your essay should include the following components: 1. **Introduction/Rhetorical Situation** – Introduce the popular culture text. – Present the rhetorical situation (context, audience, purpose). -Use one outside source you find to provide context for the text – State and define the rhetorical perspective you will use for analysis. -Use the textbook in your definitions -Use one Canvas source to help you situate your argument. 2. **Analysis:** – Select **2-3 themes/concepts** from the chosen rhetorical perspective. Define and explain these themes/concepts. – Provide **examples** from the text that illustrate each theme. – Analyze how these examples are representative of the themes. Discuss the relationship between these themes and larger issues of power, ideology, hegemony, systemic oppression, and inequality. -Use the textbook in your definitions -Use the same or a different Canvas source to help you with your interpretation 3. **Evaluation:** – Assess the overall impact of the text on our culture. – Discuss the persuasive effectiveness of the text. What techniques does it employ that contribute to its impact? 4. **Conclusion:** – Summarize your key points. – Reflect on the significance of the text and its wider implications in contemporary society. **Areas of Assessment:** – Clarity of thesis and argument (3%) – Depth of analysis and interpretation (6%) – Relevance and strength of examples (3%) – Engagement with rhetorical perspectives/course concepts/course materials (4%) -Critical thinking that goes below surface-level analysis (2%) – Writing quality, including grammar and structure (2%)
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