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To complete this assignment, I sent a request to a large company Vistaprint, which is engaged in the creation and selling of printing products. I got the answer from the assistant of Elyse Burns, who is Senior Digital Marketing Manager (Burns, n. d.). Despite the fact that the information was not obtained from her personally, I think that her assistant is quite competent in the marketing of the company. The official response from the company contained answers to all the necessary interview questions.
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The companys annual marketing budget in 2020 was over $ 150 million, which is relevant for such a large company.
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At the moment, the industry, in particular our company, is experiencing increased competition primarily due to the growing supply in the field of digital marketing. Additionally, modern media gives people access to more information, which also reduces the effectiveness of advertising in both traditional and digital media.
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As with many companies in recent years, more attention is paid to advertising on social media and the Internet in general. It is currently the main channel of communication with customers. The advantages of this method are greater efficiency and lower cost. However, currently, the competition in the media field for advertisers is extremely high.
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Probably, there will be no significant changes in the means of advertising in the near future. However, advertising on television or radio is becoming less and less effective. It can be assumed that this trend will continue in the coming years.
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Great salespeople can be described with such words as transparency, quality, attention to the customer.
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Of course, the marketing department will be happy to answer your other questions, since all information about the budget of our company is open to the public.
Reference
Burns, E. (n. d.). Elyse Burns: Senior Digital Marketing Manager at Vistaprint [Linkedin page]. Linkedin. 2021. Web.
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