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This dissertation aims to address the growing need for a reliable and adaptable measurement tool that can evaluate online reputation in a customer-centric manner. Online reputation has become a pivotal factor for organizations in the digital age, influencing consumer behavior, brand loyalty, and overall market success. However, existing measures of online reputation are often fragmented and limited in scope, failing to capture the multifaceted nature of online interactions and perceptions.
To bridge this gap, this dissertation proposes the development of a comprehensive online reputation scale that incorporates the diverse dimensions of online reputation as perceived by customers. This scale will not only serve as a valuable tool for academic research but also provide practical insights for businesses to manage and enhance their online reputation effectively.
This request is for the scale development, i. e. research part steps of 4, 5 and 6 steps (from dissertation presentation draft.ppt): Pilot Study, Large-Scale Survey and Cross-Contextual Validation + descriiption.
Please critically review Scale development survey and correct accordingly.
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