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Malcolm Gladwell introduced the concept of thin-slicing, which supports judgment using limited evidence. Gladwell states that thin-slicing is essentially making unconscious decisions by assessing little external evidence. Since thin-slicing is based on instincts, it significantly influences social behaviors, knowledge, attitude, and preference (Yani et al. 2). Rapid cognition has a crucial influence on human behavior since it is applied unconsciously, such as through a blink of an eye. Insufficient time for deliberation, narrow experience, or confrontation with complex situations that rational thinking cannot tackle; hence, the minor components of daily life are used in rapid recognition. Moreover, the first automatic interpretation or perception significantly influences how an investigation on the subject is conducted. Behaviors guided by quick thinking are not lasting and have less impact, unlike those based on a rational review (Yani et al. 4). Therefore, the brain is conscious of when to utilize either unconscious or rational thought.
However, the thin-slicing theory has disadvantages of bad decisions, misjudgment, and vulnerability to racist or sexist stereotypes. Overlying on adaptive unconscious makes one interpret subtle evidence that may be bad or misinforming, leading to bad decisions and hence behavior. Additionally, prejudging people with little knowledge about them causes misleading attitudes. Using the Gladwell concept may lead one to favor honest, worthy, and likable individuals, which might not be the case in reality. Although rapid recognition plays a valuable role in decision-making and human behavior, it has negative implications for poor decisions, misconceptions, and stereotyping (Gladwell 7). Therefore, in some instances, such as hiring a candidate for a long-term formal job, thin-slicing during a brief interview cannot be used since it is susceptible to poor and biased candidate selection. However, recruitment for manual and remote jobs with less technicality and risks, such as painting and welding, may utilize rapid judgment.
Works Cited
Gladwell, Malcolm. Blink: The power of thinking without thinking. 2006.
Yani, Farida, et al. Behavioral theory viewed from the perspective of consumer behavior to be applied to producer behavior. Cross-border 5.2 (2022): 1081-1089.
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