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Introduction
Organizational culture is a multifaceted phenomenon that is also difficult to define. Generally, it consists of the elements that can characterize an organizations beliefs and values, as well as its key practices and principles (Warrick, 2017). The Walt Disney Company (2019) vocally upholds the significance of creativity, but its practices are mindfully constructed to benefit its stakeholders, which shows that people are another central concept of the companys organizational culture.
Main body
Indeed, creativity is a vital concept for Disney, but it is always discussed from the perspective of people. For example, according to its website, Disneys mission is to entertain, inform, and inspire (Walt Disney Company, 2019, para. 1). This statement encapsulates Disneys focus on creativity and its clients. Disney has also been using the four imperatives of Dream, Believe, Dare, Do in instructing its employees (Capodagli & Jackson, 2016, p. 10).
This statement shows that new ideas have always been at the core of Disneys organizational culture (Capodagli & Jackson, 2016; Sandlin & Garlen, 2017). However, it also indicates Disneys attention to its employees, who are the ones to dream and act.
Conclusion
Another element of the companys culture, which is its management principles, can further prove this perspective. The Walt Disney Company (2017) has four main principles. The first one is integrity, which is defined as ones commitment to Disneys standards and rules. The second one is trust; it consists of ones commitment to clients and is expressed by protecting their privacy and safety. The third one is teamwork, which stands for commitment between employees. Finally, honesty is reflected in the companys commitment to the shareholders. The principles demonstrate Disneys dedication to its stakeholders, who enable its mission of fostering creativity, which connects the two central values of Disney.
References
Capodagli, B., & Jackson, L. (2016). Disney way: Harnessing the management secrets of Disney in your company (3rd ed.). New York, NY: McGraw-Hill.
Sandlin, J., & Garlen, J. (2017). Magic everywhere: Mapping the Disney curriculum. Review of Education, Pedagogy, and Cultural Studies, 39(2), 190-219. Web.
Walt Disney Company. (2017). Standards of business conduct. Web.
Walt Disney Company. (2019). About.
Warrick, D. (2017). What leaders need to know about organizational culture. Business Horizons, 60(3), 395-404. Web.
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