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the Cash cows are low growth

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in <p, <p, <p, Finally, high share businesses and products those need less investment to sustain the business but Carrefour needs to emphasis more investment.</p, The Dogs are low growth and low sharing businesses or products other than Carrefour products those occupy an absolute inverse position of that.</p, The Question marks indicate low down allocated business units inside the high growth market. They necessitate abundant resources of cash to transmit on their share and move alone boost them.</p

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the company can classify the entire of its SBUs⁵ in accordance with the growth share matrix demonstrated below.

Figure 3. BCG Matrix and Carrefour

Here

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