Sustainable Fashion Survey - Tutors Avenue Center

Survey Questions

Do you know about the impact of the fashion industry on the environment?
Have you considered using a vintage style?
Do you consider material eco-safety as an essential factor when purchasing your clothes?
Do you throw your old clothes away or try to repurpose them?
Have you ever visited a second-hand clothes shop?
Are you aware of the manufacturing processes behind your outfit?
Do you prefer to stick to the current trends in fashion?
Would you like to learn about the opportunities to use more eco-friendly clothing?
Would you consider actively selecting your clothes based on their sustainability?
Are you willing to pay more for more sustainable clothing?

Results and Analysis

Survey Results

Question #	Respondent #1	Respondent #2	Respondent #3	Respondent #4	Respondent #5	Respondent #6
1	Yes	No	No	No	Yes	No
2	No	No	No	Yes	Yes	No
3	Yes	No	Yes	Yes	Yes	No
4	Repurpose	Throw Away	Throw Away	Repurpose	Repurpose	Throw Away
5	Yes	No	No	Yes	Yes	Yes
6	No	No	No	No	Yes	No
7	No	Yes	No	Yes	No	No
8	Yes	Yes	Yes	Yes	Yes	Yes
9	Yes	No	Not Sure	Yes	Yes	Yes
10	Yes	No	No	No	Yes	No

This survey aims to examine the existing and potential factors that can increase the usage of sustainable clothing. Currently, many corporations struggle to properly assess customers perceptions of sustainable fashion (Wang et al., 2019). There are some concerns regarding the usage of eco-friendly materials among consumers, although companies are not yet ready to switch to them completely (Henninger et al., 2016). Moreover, the respondents intentions imply that people are willing to change to a more sustainable type of clothing, yet many are not willing to pay more for it.

There are proper ways to reduce pollution from the fashion industry. For example, second-hand stores and other ways to prolong clothing usage prove to be efficient. However, not many people are currently considering these options, indicating that there is a lack of motivation (McNeill & Venter, 2019). The fashion culture was created on the idea of continuous consumption, which relied heavily on trends (McNeill & Venter, 2019). However, the survey indicates that not many people closely follow them, which opens up the possibility for companies to explore old designs. Vintage clothing is one of the most viable ways to reduce pollution from the fashion industry.

References

Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2016). What is sustainable fashion? Journal of Fashion Marketing and Management: An International Journal, 20(4), 400-416. Web.

McNeill, L., & Venter, B. (2019). Identity, selfconcept and young womens engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43(4), 368-378. Web.

Wang, H., Liu, H., Kim, S. J., & Kim, K. H. (2019). Sustainable fashion index model and its implication. Journal of Business Research, 99, 430-437. Web.

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