Spanish and French. The above languages represent Maltas primary HVAs markets (Jobber 2003; Fedele 2012).

Conclusion

The literature available on Malta HVAs remains scanty. Few researchers have sought to investigate the question of the attractiveness HVAs in Malta and what strategies the country has adopted in promoting its heritage sites. This research has bridged that gap and demonstrated that it is clear that Maltese HVAs have to be continually marketed through the online platform.

It is also clear there has also been a tremendous shift in the nature of the tourism market in Malta. The change in the nature of the market has resulted in the need to change marketing styles