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Provide a strategic analysis (including recommendations) based on the application of the theoretical concepts above. Use all the information in the power point attached and more. The key questions to address in the project will be:
In which industry is Beyond Meat operating? What are therefore the key environmental factors to take into account?
What is the company’s current strategy? What are (if any) the main areas of strength and weakness? Does the company have a competitive advantage and what are its sources? What (if any) needs to be changed in the company’s current strategy?
Is the company’s competitive advantage subject to potential threats? What (if any) needs to be changed in the company’s current strategy to address this concern?
focus their presentation on specific aspects of the analysis to ensure sufficient analytic depth.
The project report should have no more than 3000 words (tables, graphs and appendixes are not included in the word count)
What is Beyond Meat “strategy”?And how do we know if Beyond Meat has a strategy?How can the characteristics of an industry be assessed and how do they contribute to determine companies’ profitability? What is competitive advantage and how can it be achieved via cost leadership? How can competitive advantage be sustained over time? How can the characteristics of an industry contribute to determine companies’ profitability? What is competitive advantage and how can it be achieved via differentiation? How and when should companies respond to competitive threats? How can companies successfully grow?
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