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About Company
Pepsi Co. is an international corporation that has distributed its products worldwide and gained recognition. They started producing and selling soft drinks that helped people survive the heat and served as an excellent addition to a delicious meal. The company also made snacks such as Lays, Doritos, and Cheetos. Currently, Pepsi Co. products are distributed in approximately 200 countries worldwide, revenue since 2020 has amounted to about 70-80 billion dollars. The company is developing the provision of additional snacks and drinks. All brands owned by this company give about one billion dollars a year. Since Pepsi Co. develops in different parts of the world, its corporation is multicultural. Employees and management preach the values of inclusiveness, freedom of opinion, environmental safety, and many others.
Pepsi Co. and Its Social Networks, Advertisement, and Informational Technologies
Pepsi Co. actively uses social networks in its advertising campaigns among customers and potential employees. They have LinkedIn, Facebook, and Twitter accounts that help them spread the word to young people. These people become either active buyers, fans of products, or come for an internship. LinkedIn is used most often for recruitment and finding interns; employees are required to label Pepsi Co. as a place of work to arouse the interest of others and show their pride. Facebook often uses contextual advertising and allows you to spread general information about the Pepsi Co community. In this regard, it is considered very productive and successful to include emotional variable into personalized services (Bielozorov et al., 2019, p. 189). Twitter helps develop trade by providing short information for buyers and stakeholders that can be scanned and memorized. These can be advertising slogans, provocative phrases, and pictures.
New Informational Technologies in E-commerce
Sophisticated information technologies and the introduction of artificial intelligence would help Pepsi Co. create an online store shelf with detailed product photos. These photos could be presented not as a list but to imitate an actual store shelf. It would be a phenomenal breakthrough that would make it possible to shop with interest on the Pepsi Co. website. Usually, people spend a lot of time in such services because they like the design and work. This complex service required a lot of serious financial investments, but the result would have paid for itself in time. Some people would be able to compare such a service to an online game. For example, for large companies, Pepsi Co. can also create a convenient mobile application for buying their products and placing orders. After the lockdown, people still find apps for ordering goods or food convenient and continue to use them; it would help Pepsi Co. increase its sales steadily.
Protection of Personal Data
The protection of personal information of online store users remains an important topic worthy of a separate detailed study; users can follow simple rules to feel calmer. As a precaution, people should not use the same password for all accounts, and do not share these passwords with friends, colleagues, or relatives (Liu et al., 2018). Users should be careful where they leave their address: it should be only delivery and mail services (Sannon et al., 2018). Managers who have access to user passwords bear full legal responsibility for their safety and leakage. Sometimes people should use a VPN if users do not want it to be visible when viewing certain products, where they come from, and who owns the IP address. People can also use the tabs opened in the browser in incognito mode.
References
Bielozorov, A., Bezbradica, M., & Helfert, M. (2019). The role of user emotions for content personalization in e-Commerce: Literature review. HCI in Business, Government and Organizations. eCommerce and Consumer Behavior, 177193. Web.
Liu, B., Ding, M., Zhu, T., Xiang, Y., & Zhou, W. (2018). Using adversarial noises to protect privacy in deep learning era. In 2018 IEEE Global Communications Conference (GLOBECOM), pp. 1-6. IEEE.
Sannon, S., Bazarova, N. N., & Cosley, D. (2018). Privacy lies: Understanding how, when, and why people lie to protect their privacy in multiple online contexts. Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems. Web.
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