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ntroduction
* Changing demographics and preferences in cigar consumers.
* The importance of brand loyalty in the luxury goods sector.
Background
* Historical consumer trends in the cigar industry.
* Profile of major brands and their market positioning.
Problem Statement
* How shifting consumer preferences are impacting brand loyalty.
Data Collection
* Consumer surveys and focus group transcriipts.
* Sales and marketing data analysis.
Analysis
* Trends in consumer behavior changes.
* Impact of these changes on existing market leaders and niche brands.
Alternatives and Decision-Making
* Marketing strategies to adapt to changing consumer profiles.
* Potential new product lines or brand extensions.
Conclusion and Recommendations
* Effective strategies for maintaining or growing brand loyalty.
* Predictions for future consumer trends.
Appendices
* Survey data and methodology.
* Consumer profiles and segmentation analysis.
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