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MGT 400 – Hornet’s Sting (Business Plan) – Fall 2024
Assignment Overview:
Business name: Elevated Heights LLC.
Objective: Affordable Housing Community
3Br 2Ba Homes, $170,000-$190,000
In this course, you will develop a comprehensive business plan that will contribute significantly to your final grade. The grading will be based equally on two rubrics: the Writing Rubric and the Critical Thinking Rubric, each accounting for 50% of the total grade.
Required Sections for Your Business Plan:
Business Selection and Justification
Clearly identify and describe the business you have chosen. Ensure the name is original and explain why you selected this business.
Company Description and Mission Statement
Provide a detailed description of the company and include a well-crafted mission statement that reflects the business’s core values and objectives.
Market Research
Demographic Data: Include relevant demographic information obtained from reliable sources such as the Census Bureau.
Competitor Analysis: Provide a thorough analysis of your competitors.
Legal Research: Conduct and include research on local, state, and federal regulations that may impact your business.
Industry Research: Utilize the internet and any applicable websites to gather industry-specific information.
Product/Service Line
Detail the products or services your business will offer.
Marketing and Sales Strategy
Discuss your marketing and sales strategies, including detailed costs associated with each.
Financial Projections
Include the following:
Startup Costs
Salaries and Benefits: Outline salaries and associated benefit costs.
Product Costs
Rent and Utilities
Other Specific Costs: Include any other relevant expenses specific to your business.
Executive Summary
This section should provide an overview of your business plan, including a clear statement of what you are asking for and what you want to achieve. Refer to your textbook and recommended websites for guidance.
Additional Requirements:
Submission: Submit your completed business plan to SafeAssign for plagiarism checking prior to final grading.
Formatting: The paper must be formatted in APA style, with a length of 6 to 8 pages.
Citations: Include at least 3 credible sources cited in APA format.
You will be required to do a short presentation in class pitching your idea (Slide Show required).
For detailed expectations, refer to the COBA Writing and COBA Critical Thinking Rubrics available in the Course Documents.
Please ensure you adhere to these guidelines to meet the academic standards required for this assignment.
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