Las Vegas Tourism Campaign Points

Table of Contents

The Social Media Account
Demographic Analysis
Campaign Efficacy Analysis
References

Las Vegas is the most populous city in the state of Nevada and a modern-day tourist attraction destination. It was founded in 1905 and officially incorporated in 1911. There has been rapid growth since its inception, making it a major metropolitan city. The city lies in Nevada State, one of the driest states in the United States of America (U.S. Census Bureau, 2021). Therefore, it is a famous resort city known for gambling, fine dining, shopping, entertainment, nightlife, and other tourist attractions.

The areas of attraction worth visiting in Las Vegas include Casinos, hotels, parks, events, and visual arts (Lasvegasnevada, 2022). As a tourist, information regarding the significance of attractive destinations is vital. The government website¹ has sufficient information regarding the different attraction destinations in Las Vegas. The home page is user-friendly and attractive, with a clear layout and menus for various attraction areas.

There is a menu item for every attraction area with submenus for a specific destination. When a user clicks a submenu, the screen navigates again to a specific destination under that submenu. For example, to locate the parks, one requires to select the parks and facilities option, then click the specific park. After clicking the specific park, the link will take the user to various options available under that specific park, such as the amenities like playgrounds, unique event resources, and images, among others. In addition, different specific links have videos to demonstrate the available items (Lasvegasnevada, 2022). Thus, the website provides an excellent experience because it is easy to navigate and get specific information regarding an attraction destination.

The Las Vegas tourism campaign has created several social media accounts to reach more people. It has a Facebook account named City of Las Vegas Government, which puts content related to tourist attraction destinations. Other social media accounts are

Instagram, Twitter, and YouTube. Thus, Las Vegas tourism campaign authorities post their social media content regarding the various services they offer and the tourist attraction areas.

Many people currently use social media to express their opinions and ideas with friends and relatives. For this reason, people can access information with ease. For example, the Las Vegas tourism campaign gains more visibility in social media by targeting potential clients. The most recent content appears on social media, making the clients more updated with the citys events.

The Facebook² page attracts 118K followers, while the Twitter³ page has 59.7K. Additionally, the YouTube⁴ channel attracts 15.4K subscribers. Therefore, the Facebook platform has more traffic compared to Twitter, Youtube, and Instagram, which have fewer followers.

The content in these platforms intrigues any visitor intending to visit Las Vegas. The content is similar to the one on the website and represents what exactly happens. The only slight difference between the content on the website and the one on social media is that users interact more on the social media platforms with authority than on the website.

During various celebration seasons and holidays, the platforms attract more audiences than at other times. Also, more audiences interact with the platform after posting performance and visual arts content than others (Lasvegasnevada, 2022).

Since the website content is similar to the social media one, it is an efficient way to reach more visitors. Moreover, when one is on the website, it is possible to reach the social media platforms, and vice versa is true. Making interaction between various platforms possible indicates that the online platform is adequate and the campaign is successful.

Demographic Analysis

Demographics play a pivotal role in a successful tourism campaign. According to (U.S. Census Bureau, 2021), the city has a total population of 646,790. More

whites live in the city than any other race since they contribute 58.5%, while blacks or African Americans are 12.1%. Whites who are not Latino or Hispanic contribute 42.9%. Asians contribute 6.7% of the population, Hispanics or Latinos are 33.2%, and American Indians and Alaska are 1.0%. The Native Hawaiian and Other Pacific Islanders contribute a population of 0.9%.

Additionally, more female persons live in the city, with a population of 50.1%. The population of children below 18 years is 25.9%. Those persons between the ages 18 24 years are 8.8%; 25 44 years, 32.0%; 45 64, 21.7% and above 64 years; the population is 11.6% (U.S. Census Bureau, 2021). Therefore, there are more young people between the ages of 25 to 44 years.

The target group should therefore be the young population and those in middle age. This population is active on social media and has more time than other age brackets. They are more versed with the internet, and the campaign should aim towards creating ads that interest them.

The casinos and hotels seem more relevant to young people than their counterparts. Most of the people performing in visual arts are their age mates. They are also the people living as singles or with small young families that may find vacations and holidays interesting.

Regarding the ethnic group, the campaign should ensure it does not discriminate its ads based on ethnicity or race. The campaign should target all races and ethnicities by creating a balanced campaign. Black Americans, whites, Indians, and other races should find space and feel accommodated. Otherwise, creating imbalanced ads will mean less audience and returns. It also goes against inclusivity and the right to belong (Lasvegasnevada, 2022). Thus, the campaign should aim towards maximizing the best from all diversities targeting all races and age brackets with the highest population.

Campaign Efficacy Analysis

The tourism campaign is successful because it reaches the target audience. Also, it provides the audience with an opportunity to interact with authorities. The website and the social media platforms have user-friendly content, demonstrating much of what happens in real life.

In addition, a tourist intending to seek a service from the authorities can track the progress of the process remotely. One can book a service online in their home and complete the process without making physical travel arrangements. The physical sceneries are also visible online, which makes the process cost-effective.

There are many attractive destinations in the city, and all are depicted online. Casinos and hotels have their photos uploaded and videos as well. The parks and other related facilities have also been uploaded. Moreover, the prices and travel logistics within the city are well put on both platforms (Lasvegasnevada, 2022). Therefore, this online information enhances efficiency and effectiveness for the clients.

The recommendation for this campaign is to shorten the procedures and steps for reaching an item on the website. Some specific items have lengthy procedures before a user can reach them. Moreover, the campaign agency should add more content and create an attractive social media profile rich in video and visual information. Additionally, prices should be included in social media platforms to make decisions while on them easy.

In conclusion, the campaign is successful because the target group is realistic and the platforms are interactive. Again, the online platforms are user-friendly and effective, which makes it possible to reach more audiences. The recommendation is to make it easy to navigate online and include all relevant data in social media accounts.