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Apple Company is a technology organization that develops computer devices, software programs, computer tablets, smartphones, and computer peripherals. In 2011, the company emerged as the top technology company with a popular graphical user interface (GUI). In the same period, the organization introduced cloud computing services for sharing and synchronizing files between one device and another. This was a significant development as it enabled clients to store multimedia files, calendars, and applications. An individual would purchase music and store it in iCloud, and the file gets updated on the users other device.
The companys most notable debut was in 2018, where it was valued at 1 trillion us dollars. In 2020, the company set a record of reaching a 2 trillion US dollars market cap. The companys performance has been expanding for many years because of its research and development. It identifies a gap in the market where it affects a specific group of people, and it strives to fill that gap with quality products. In 2020, the company progressed its operation and introduced the M1 microprocessor, designed to consume less power and operate efficiently at high speed.
Selecting this company for the new product is crucial because of their expanded network in technological advancement and user end support with services such as cloud computing. Their products are unique, enabling the company to serve a specific niche. Their products have a differentiated price when compared to other organizations. This is because the company serves the group that prefers quality rather than quantity and loves prestigious products. This enables the company to have product pricing that significantly differs from other organizations. I would like to add an integrated home-based artificial system to their marketing portfolio. The integrated home-based is a new technology that is currently not in the market. This technology will help the company attract many clients, thereby promoting their other products such as smartphones since it links home environments with devices such as phones, tablets, and laptops.
Integrated Apple Home-based Artificial Intelligence system
Functions and Features
The integrated home-based AI system will manage most of the home activities remotely. The home-based activities that the system will handle include security, fire detection and alarm, home appliances, and lighting. The security system comprises facial recognition, threat analysis, smart camera, and smart locks. The security system will notify the owners whenever there is a breach within the home environment. The system enables the user to identify potential threats which may cause harm, allowing security measures to be taken. The security system uses facial recognition patterns, matches them with the existing data, and sends a notification to the connected device (phone, laptop, or tablet). The system also keeps the records of the family members, thereby differentiating them from strangers. The video taken by the system is stored in cloud-based storage servers for future reference. The integrated system also controls the smart locks lowering physical access by keys through biometric analysis.
The alarm system has features such as phone notification and pinpointing the smoke, fire, or carbon monoxide. The alarm system also has a voice alert on the first sign of smoke. The fire detection system focuses on fire outbreaks within the premises. This will set off the alarm and the integrated fire extinguisher before further spreading the fire. The home appliances and lighting have a detector that determines the safety of turning a specific appliance on and off whenever the safety limits have not been met. The system also has replication that enables the home-based AI to learn user behavior to control heating appliances and lighting. The home appliances such as televisions, blenders, and washing machines will be controlled remotely. This is significant as it helps in appliance synchronization, reducing potential risks when used manually. Control of appliances will also help households that have an individual with impairments such as autism and also those with kids prevent possible injuries. The lighting will be controlled remotely hence making it efficient for users to control their home housing from any location. The whole system is linked by a cloud server, enabling the system to communicate with the individual systems.
Key Benefits
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The home-based system ensures that individual safety and privacy are maintained at all times.
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The problem of having a single AI system is resolved as home-based manages all the home environment
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The fire and carbon monoxide problem is tackled, reducing the chances of such events causing significant losses and damage.
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The system saves on time as tasks are handled simultaneously.
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The system is controlled via a cloud server, thereby reducing the chances of a possible breakdown.
Value Proposition
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Solves your security threat issue and also ensures your privacy is maintained.
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Eliminate the physical lighting of your rooms.
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Curb fires within your premises and ensures fast fire extinguishing.
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Handle several tasks at home in a short period.
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It is integrated for your comfort at any place and any time.
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Manage your home entertainment with ease and at your comfort.
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Become integrated into the system and monitor your home environment with ease.
Differentiating Factor
Integrated Apple Home-based Artificial Intelligence system is an artificial intelligence system that has been tailored to meet the end-users home needs. The program involves integrating various artificial intelligence systems into a unique central system managed by devices linked to the system. The system uses cloud technology to operate, making it convenient to be run from any geographical location. This has outdone the problem of having several computer systems to manage every sing AI home device. The program is not selective as it can be operated by any enabled iCloud device and verified by the user. The program performance has been measured, and as long as the system is online, the home-based artificial intelligence system operates effectively. Additionally, the system does not use any server except the apple servers, which are known for their security, thereby minimizing the chances of having a system breakdown because of hacking or cracking. The system uses biometric analysis to prevent unauthorized access and maintain the highest security level.
Target Market
Segment Description
The company targets domestic users, composed of educated individuals, middle to upper-income level, safety-oriented, designed oriented, and brand conscious. This group shares the common goal with a different objective for using the Integrated Apple Home-based Artificial Intelligence system. They have other desires that vary with their objectives. The safety-oriented group focuses on ensuring their homes are safe at all costs, and they will purchase the product with the target of general home security. The designed conscious and the brand-conscious may have similar reasons for buying the product because they want to be aware of the product considering that the apple company is noted for unique product creation in the market. Despite the objectives of these groups being significantly different, they follow the same pattern of product need. Their different requirements make them select the program to solve their individual needs.
Like Apple products, where their prices are differentiated from the rest of the companies, the product will have a differentiated price that will serve the middle income and the high-income group. The varying prices will depend on the number of home-based AI utilities the customers are implementing in their home environment. The technology implanted is a high-level technology managed via a cloud-based system, making the client want to experience the AI level that manages their devices online.
The estimated market size for the Integrated Apple Home-based Artificial Intelligence system is approximately 6 billion US dollars. This market size is expected to increase with increased artificial intelligence awareness and technology. Also, the changing home environment with technology will favor the expansion of the market size. The profit levels of this product are expected to increase by 20% in the coming few years because of the increased reliance on technology.
Ideal Customer Profile
The company gathers information through apps and social media sites to meet the clients needs and requirements. The ideal customer profile shows that a significant medium and high-income group prefer the Integrated Apple Home-based Artificial Intelligence system. This group is ideal because most of them have settled down with their families and can afford the cost of the integrated system.
Strategies
Pricing
The organization sets up affordable prices for middle and high-income earners. The integrated product price is varied depending on the number of devices the system will be handling. This makes it affordable even for individuals with as low as three AI devices. The products pricing varies from one geographical region to another, making it affordable in many parts of the world.
Positioning
The companys main region is North America; it comprises many middle and high-income earners, making it easy to cover a large region. Furthermore, the region has a high technological advancement making it easy for the company to integrate the system with the clients AI devices. This enables the company to enjoy the favorable home market.
Promotion
The company uses the referral program to increase the number of clients. Since its a new product in the market, referrals serve a significant purpose in ensuring the company product competes effectively. Furthermore, social media diversity is an important area for marketing. This is because it is cheap, and also, Apple Company has a significant number of followers who will help promote the product by sharing integrated AI system videos.
Product Placing
Using agents for product distribution is important because it enables the company to reach a broad market. The agents are aware that they earn through commission, which will increase their efforts in covering a large area. Furthermore, the company can use an online distribution network where the clients can directly link with the company.
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