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In this week’s reading, we have explored various pricing strategies (such as Value-based pricing, Competitive Pricing, Penetration Pricing, Cost-Oriented Pricing, etc).
For your initial post, use online research to provide examples of real-life companies that are currently using each one of these pricing strategies. (For example, Apple, Disney, Tesla, McDonald’s, Nintendo, etc. Pick a few brands that really interest you!)
Next, think about your client’s business. What pricing strategy is the business currently using? Are they using more than one? Provide a brief explanation for your reasoning.
Seek to add at least 2 external references to back up your opinion. Please reply to at least 2 other students adding to or challenging their initial post reasoning. Seek to add at least 1 reference to current news or academic articles to each one of your replies.
Your initial discussion post (250-300 words) is due by Thursday night at 11:59 PM, with two response posts (100-150 words) to classmates’ posts due by Sunday at 11:59 PM.
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