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For this assignment, please view the following marketing plan template below. This has the basic elements of what a simple marketing plan would contain, but it is not comprehensive.
Marketing Plan Elements Template Example.docx Download Marketing Plan Elements Template Example.docx
Now take the marketing concept/idea you came up with in the prior module and build out your marketing plan elements using the template. You can fill in each section using the same categories. Do your best to be as detailed and complete as possible for the idea/product you’re proposing. The goal here is to see that you can think through each category and apply the concepts from the class toward developing the elements of a basic marketing plan. Chapter 2 in the textbook (page 32) outlines a similar marketing plan format, but we are not going into that level of detail (mission, SWOT, performance metrics, etc.) here.
Please include 2 or more sources in the final section.
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