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Introduction
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Using digital media is common in marketing.
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Strategies for problem-solving may be created.
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Advanced data collection and audience search.
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Competitive advantage and target content.
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Recruitment, adaptive environment, and assessment.
Digital Media in Problem-Solving
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Convenient and in-demand digital platforms
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A variety of procedures to perform (Figure 1).
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Free access to different user communities.
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Low costs and numerous valuable data.
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Solving problems through efficient strategies.
Advanced Data Collection
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Data from different platforms (Figure 2).
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Information from the target audience (Confos & Davis, 2016).
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Determining major preferences and interests.
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Marketing algorithms are adjusted to users.
Engaging the Target Audience
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Solving the issue of the lack of customers.
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A close interaction mode (Du Plessis, 2017)
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Building a feedback system among clients.
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Avoiding low demand and profits.
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Involving new client segments successfully.
Gaining Competitive Advantage
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Growing profits due to client recognition (Omidi, Dal Zotto, Norouzi, & Valero-Pastor, 2020).
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Expanding the share of customers (Figure 3).
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Overcoming a competitive barrier successfully.
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Developing a unique marketing strategy.
Creating Solution-Based
Content
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Complex algorithms of engagement (Figure 4).
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A cluster approach to using media (Barry & Gironda, 2018).
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Analyzing competitors activities and products.
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Developing unique and in-demand services.
Hiring Professional Staff
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An advanced system of recruitment.
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Facilitating the hiring process (Baglione, Tucci, & Woock, 2020).
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A wide range of applicants (Figure 5).
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Using modern recruitment tools and surveys.
Adaptive Marketing Environment
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Promoting wide choices and close interaction.
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An adaptive environment helps maintain sustainable sales (Dwivedi et al., 2020).
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Finding ways to reorganize the work process.
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Introducing relevant strategies to develop.
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Maintaining changes through digital control.
Simplified Estimation
Algorithms
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Numerous evaluation ratings (Figure 6).
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Predicting real market changes (Madhani & Rajguru, 2020).
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Involving accurate and detailed analytical tools.
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Introducing changes based on assessments.
Conclusion
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Applying digital media is beneficial.
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Using strategies helps in problem-solving.
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Achieving market recognition and growth.
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Engaging customers and effective hiring.
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Collecting data and utilizing estimation tools.
References
Baglione, S., Tucci, L., & Woock, P. (2020). Invasive job hiring practices and social media data usage knowledge on job intentions. The Journal of Social Media in Society, 9(1), 235-252.
Barnhart, B. (2019). Data collection [Image]. Web.
Barry, J. M., & Gironda, J. T. (2018). Developing social selling influence: An archetypal examination of content strategies and influence tactics. Journal of Selling, 18(1), 47-69.
BrainCandy. (2017). E-commerce strategies [Image]. Web.
Confos, N., & Davis, T. (2016). Young consumer-brand relationship building potential using digital marketing. European Journal of Marketing, 50(11), 1993-2017.
Crawford, C. (2020). Social media analytics [Image]. Web.
Dienst, P. (2017). Digital media recruitment [Image]. Web.
Du Plessis, C. (2017). The role of content marketing in social media content communities. South African Journal of Information Management, 19(1), 1-7.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J.,& Kumar, V. (2020). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 102168.
Hollingsworth, S. (2019). Benefits of social media [Image]. Web.
Madhani, J. V., & Rajyaguru, K. H. (2020). Impact analysis of digital marketing: An Indian perspective. Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship), 22(2), 161-164.
Minardi, M. (2018). Solution-based content [Image]. Web.
Omidi, A., Dal Zotto, C., Norouzi, E., & Valero-Pastor, J. M. (2020). Media innovation strategies for sustaining competitive advantage: Evidence from music download stores in Iran. Sustainability, 12(6), 2381.
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