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Create a 2–3 page (single-spaced) project summary that describes your chosen organization, defines the scope of a business problem or opportunity in that organization,
and provides a strategy for how you will go about your capstone project. Include a discussion of the type of data you will need, and how your topic allows you to
demonstrate each of the MBA program outcomes.
This course revolves around the creation of a single, significant capstone project. In other words, a project that caps off your learning and your program,
allowing you to demonstrate the competencies of leadership and collaboration, ethical and evidence-based decision making, and innovative and strategic
thinking. For your capstone, you will choose a real company and analyze it in a way that demonstrates your understanding of the MBA program outcomes. You
will turn your analysis of that company into a written report with recommendations and a formal presentation for your intended audience.
Having a solid, doable scope is an important part of creating a successful capstone project, and the exact scope is up to you. To help you establish a realistic
scope, you will start with the project summary. Be careful to consider the scalability of your project scope, ensuring that it demonstrates your ability to lead in a
business environment and showcases your achievement of all MBA program outcomes.
Examples
A scope that is poorly defined:
I want to write a general analysis of the bookseller, Barnes & Noble.
This topic is too broad, and it would probably require hundreds of pages to address all of the possible analyses.
A scope that is better defined:
I want to focus on how Barnes & Noble has managed to survive the Internet age while Borders has crumbled.
What makes this a better scope? The scope is grounded in a problem (such as how to survive Internet competition) or opportunity (such as the area
lacking a business that you plan to open), which allows you to focus the analysis.
It must also allow for you to analyze and suggest evidence-based recommendations, takeaways, or actionable next steps as the crux of your
project.
Important note: You must be able to prove the problem with evidence. So in the above example, you would also provide data showing that Barnes & Noble is
profitable, perhaps comparing Barnes & Noble income or profits to Borders in its last years.
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