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Ch. 5 Essay (Research Materials)
Due No Due Date
Points 50
Submitting a text entry box or a file upload
ESSAY 5
1. Complete some or all of the following exercises in chapter 5 below on your own. (EXERCISES BELOW DO NOT HAVE TO BE SUBMITTED)
a) Read article “Entrepreneur in Action” and follow link to (https://www.xerox.com/en-us/innovation) and consider how one of the inventions it’s developing now could spur creative
destruction in an industry, according to Schumpeter’s theory.
b) Follow Link to Learning https://openstax.org/l/52TechGiant1Links to an external site.
c) Follow Link to Learning: The Small Business Administration website (https://openstax.org/l/52SBA2) and SCORE website (https://openstax.org/l/52SCORE2) are rich resources of information for entrepreneurs
d) Follow link to Learning: The US Census website (https://openstax.org/l/52USCensus) and your local chamber of commerce (https://openstax.org/l/52ChamberComm) can help you learn more about the demographics of your target market or region
e) Read “are you ready” on page 197
f) Work it out Page 206 SWOT ANALYSIS
g) Work it out Page 211. Practice conducting research by going to www.census.govLinks to an external site. to identify specific target markets and demographics.
2. Incorporate the following questions in your essay.
A) Provide facts about your business and industry in the following areas.
Industry sales
Industry History and Backgrond
Industry trends
Demographic information (Target Market) – Age. Gender, Education, Income, Region, etc…
Positive Issues in the Industry
Negative Issues in the Industry
Main Players
Important Information related to economics or politics
3. FORMAT
Each essay must be 3 to 5 full pages (any work less than 3 pages will not be graded/5 pages max)
Essay must be typed (handwritten essays will not be accepted)
Font: Times Roman preferred
1/4-inch margins right/left/center.
Title of paper centered 1/4 inch from top on first page only.
Your full name below title
All work must be your own.
Citations must be included on page separate from the essay. (Example: If you have 3 full pages, then the citations will be on page 4.)
4. SUBMISSION
Upload word document in Canvas.
If you have issues, you can email directly to instructor.
5. TECHNICAL DIFFICULTIES AND RESOURCE ISSUES
If you have difficulty with access to Microsoft Word, or are having technological issues, please contact me immediately and we will try to resolve this issue together.
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