Category: Vehicles

Problem Problem statement Thousands of employees in servicing, selling, and making traditional vehicles face an unoptimistic future since most countries are preparing a transition to electric vehicles. The widespread adoption of the upcoming electric car is an essential development that nobody is talking about. From corn growers to metal fabricators and auto mechanics, the era…

Introduction Enterprise Rent-A-Car (ERAC) is a worldwide car-sharing and renting services provider with American roots. Its expansion strategy regularly includes brand assimilation and taking the position of a local company that covers vital locations (University of Salford, 2022). By prioritizing excellence in customer service, employee development, and fleet growth, ERAC has a long history of…

With the ever-growing and stable development of Chinas economy, the Chinese domestic auto industry has become one of the most vibrant sectors of Chinas economy. Over the recent past, this industry has come up with new automobile brands that have made China to be ranked one of the leading automakers in the world. For example,…

Introduction In 1957, Jack Taylor founded Enterprise Rent-A-Car in St Louis, Missouri. Ever since, the company has established itself as a leading global car-hire company. Currently, Enterprise Rent-A-Car has a workforce of over 75,000 employees and over one million cars as part of its global fleet (The Times 100, 2013). Jack Taylor always believe that…

Table of Contents Introduction Green Cars Engaging Consumers in Marketing of Automobile Consumers Decision-Making Process Theory of planning behaviour (TPB) model Conclusion References Introduction Vast literatures suggest that numerous environmental problems occur due to human economic activities. These activities, as Transport Technologies and Policy Scenarios to 2050 (2007) asserts, cause deposition of masses of pollutants…

Abstract Many industries across the globe are experiencing numerous transformations due to some of the recorded trends, such as technological innovations and the need to protect planet Earth. In the United States, the automobile sector has faced numerous challenges that might affect its future performance. While three companies remain dominant, newcomers from Japan, such as…

Introduction The present report aims at assessing Saudi Arabias bus industry based on the literature review. The report utilizes the traditional approaches to industry assessment, including the marketing mix (4Ps), SWOT, and PEST approaches. The report claims that, despite the pandemic, both internal and external environments are favorable for the rapid development of the industry…

Globus Simulation: Introduction Company managers must make meaningful decisions relating to pricing, workforce compensation, finance, sales, outsourcing, and marketing. They should come up with a competitive strategy in an attempt to create and support their brands in the targeted markets. The Glo-Bus simulation was a rare opportunity for my team to think logically and implement…