Category: values
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and used this to provide organizational performance.
Strategic management was given importance in the studies of Michael Porter who provided theories on generic competitive strategies. It is generic because of nature it was formulated but later became a model. Businesses used it to gain a competitive advantage. Porter later studied the external forces firms face (Jelenc 2009). The school of thought for strategic management provides us a paradigm about beliefs
2002) conducted studies on longer-planning which later evolved into strategic management