Category: the model has a lot of modern features. With this New Beetle tries to respond the new demand from customer according to their longing for nostalgia.
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trying to increase the customer value proposing a product responding to current needs. The current needs from customers are related to nostalgia. Then Volkswagen proposed a car which is really similar to a model which was introduced in 1950. The new car is called: New Beetle and makes reference to that car proposed in 50s. Although the car is like the old one on the outside
Volkswagen could identify the real needs of the customers