Category: Southwest Airlines

This case analysis explains how Southwest Airlines Company culture and intellectual assets adapt, changes and grows as the environment of the airline industry changes. Southwest Airlines Co. was established on March 15, 1967, by Herb Kelleher. The company was originally named Air Southwest Co. but was changed in 1971. According to the Southwest Airline Co…

Introduction Southwest Airlines is a major American based airline headquartered in Dallas, Texas. It started out as a low-cost airline which has seen tremendous success year after year. Since its establishment as Southwest Airlines by Herb Kelleher Rollin King in 1967, the company has survived many ups and downs, including a recession and every airline…

1. Introduction Due to the fluctuating demand and uncertainty in oil prices, the profitability of the airline industry was far outpaced by other industries such as banks and healthcare (Inkpen, 2013). Southwest Airlines Co., the largest low-cost carrier in the world, has developed a new business model with a low-cost strategy which helps the company…

External Environment Southwest Airlines is one of the leading low-cost airlines in the United States. Southwest Airlines praises itself as being an airline that is dedicated to providing the best customer service, that is delivered with kindness, and friendliness, and displays their company pride to each of their customers (southwest.com). This case study analysis will…

The success of Southwest Airlines is no secret in the flying industry. Southwest Airlines is a brand notorious for its affordable prices, non-stop flights, and online ease of use. Beyond that, what makes Southwest success so strong? The company has taken nearly every precaution to rid excess use of valuable funds. These precautions include but…

In 2018, Southwest returned more than $2.3 billion to shareholders through the repurchase of $2.0 billion in common stock and the payment of $332 million in dividends. From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as ‘The…

INTRODUCTION There are some basic concepts of marketing which are key for any organization to succeed in the business world or environment and those basic concepts can be classified into the 4 marketing Ps, which are Product, Price, Place and Promotion. Southwest Airline is a great business example who utilizes the 4 marketing Ps to…

Introduction to Southwest Airlines’ Historical Background A quick situational analysis of Southwest Airlines would begin with their history or background of their organization and their successes and failures. Southwest actually started their company in the maintenance sector of planes and by 1971 Southwest attained its first three airplanes. Southwest only had three destinations they flew…

Table of Contents Introduction Southwest Air EVA Air Corporation Conclusion Reference Introduction The reason why I choose Southwest airline to be my target because it is the most successful corporation in US airline industry and Eva airway its also #1 airline corporation in Taipei. In now day, air transport cant be replaced, its necessary for…

In the mid-19th century, Texas experienced a range of turbulent events, some of which were unprecedented, compared with the history of other states. The Texan struggle for independence and its ultimate annexation by the U.S became the prerequisite for the Mexican-American war in 1846-1848. In particular, the southwest part of Texas was an arena for…