Category: Social Media

TopShop is a major player in the UKs fashion industry. The company has recorded tremendous changes in its sales and physical distribution networks. With more than 300 outlets across Europe and millions of customers returning daily, TopShop is a formidable competitor in the affordable luxury and competitive price segments of Europes Fashion industry. TopShops major…

Social networks are becoming increasingly important in promoting websites and brands, as well as in the field of large-scale advertising campaigns. The popularity of social networks inspires manufacturers of various products and contributes to the emergence of new projects and large-scale advertising campaigns. For example, Visa has created its business network on Facebook, which helps…

Every organization requires knowledge management systems to help in storing and retrieving knowledge to improve process alignment, collaboration, and improve understanding of how different systems work. These systems could aid cleaning technicians in retrieving and sharing cleaning knowledge. Additionally, these systems provide a potential source and a competitive advantage because knowledge has proven to be…

Co-creation appears to be a modern marketing strategy, which implies designing a product or a service cooperating with customers. This approach is considered to be beneficial in a great number of ways. It contributes to avoiding the lack of ideas regarding product improvement and makes the relationships between a company and clients stronger and more…

Table of Contents Overload Social Exhaustion Decreased Job Performance Conclusion References With technological advancement, humanity entered a new era of work environment, filled with smart devices, social media, and instant messaging that affects workers lives. However, how does this mix really affect peoples work and mental health? The answer is not something that many would…

Table of Contents Positioning Statement Current Social Media Strategy Possible Improvements Academic Research Findings Digital Marketing Strategy Conclusion References Many case study analyses take marketing strategies of LEGO as an example of a successful framework which does almost everything correctly. LEGO is a business that engages its customers, uses various types of social media to…

Table of Contents Introduction Differences in the Content Success in Capitalizing on the Social Media Trend Competitors and Social Media Outlets Conclusion References Introduction United Way (UW) has been using Twitter since 2008 to promote its brand. Aside from advertising donation opportunities and initiatives, it has built a strong collaborative network to popularize the brand…

Table of Contents Introduction Industry Key Drivers and Trends Social Media or Omni-Channel Drivers and Trends Luxury Adoption of Drivers and Trends Marketing Mix of Dior Opportunities and Recommendations Reference List Introduction Across the world, luxury fashion is a dominant sector in the luxury industry since it registers consistent growth in sales and profits. According…