Category: Service Marketing

Service marketing is about connections, significantly more so than different kinds of marketing. Compelling service marketing is significant because, without it, service providers would not draw in and hold clients. Service marketing falls into two classifications: business to business (B2B) and business to consumer (B2C). As a service marketer, there are a couple of interesting…

Executive Summary: The rapid development of the social economy, the market competition is increasingly fierce, people’s consumption demand is also higher and higher, the purchase of goods not only requires qualified quality, pay more attention to the purchase and use of the process of service in place. Therefore, in the whole marketing process, we should…

Introduction It is globally accepted that services make up the largest section of many economies not only in the developed nations but also in developing nations. From statistics, service sectors make up close to 80 percent of all employment opportunities in the western nations while agriculture, mining and manufacturing record a decline in growth concerning…

Evolution of Service Marketing As an academic field, service marketing has been in existence from few past decades. Fisk, Brown and Bitner (1993) studied the service marketing literature from its nascent stage in 1953 to its maturity in 1993.They divided this evolution into three stages- Crawling Out (19531979)- In the first stage, researchers studied and…