Category: Retailing

Introduction SuperValue retail chain of groceries has been in operation for 135 years offering a wide range of products that include grocery, Pharmacy and supply chain operations across the country. It operates approximately 2500 stores and about 2500 affiliated retail shops through the companys supply chain operations. Currently the chain stores are grappling with the…

Table of Contents Omnichannel Marketing and Its Implementation by Companies Omnichannel Customers Strategies of Omnichannel Marketing Examples of Omnichannel Retailers References Omnichannel may be regarded as a completely new term in the sphere of digital marketing. At the same time, this cross-channel content strategy will play a highly significant role in the development of stores…

Table of Contents Omnichannel Marketing and Its Implementation by Companies Omnichannel Customers Strategies of Omnichannel Marketing Examples of Omnichannel Retailers References Omnichannel may be regarded as a completely new term in the sphere of digital marketing. At the same time, this cross-channel content strategy will play a highly significant role in the development of stores…

Introduction Competitive advantage refers to the ability of a company to make profits or returns more than the amount that it should make with regard to its capability and competencies that gives it an edge over its rivals (Kurtako, 2004, p.7). For a company to be said to have a competitive advantage it must be…

Summary Working in a sphere of retail has always been a questionable endeavor in terms of employee engagement in the work process and inner motivation. Thus, there is a common tendency today to assume that working in retail is mostly encouraged by financial rewards and the necessity to find a job, with the absolute minority…