Category: Public Relations

Table of Contents Challenge Description Objectives Identification Target Audience Strategies and Tactics Timeline Evaluation References Challenge Description Chess Girls DC is the non-profit organization that was founded in 2013 by Robin Floyd Ramson in Washington, DC. The organization seeks to inspire girls to play chess, thus developing spatial thinking skills and promoting personal development. The…

Table of Contents Introduction Significance and implication to strategic communications Strengths and weaknesses Agreements and Disagreements References Introduction Hallahan, Holtzhausen, vanRuler, Vercic & Sriramesh (2007) explored the significance of strategic communication in fulfilling the mission of an organization. The authors indicated that communication directly affects all aspects of an organization including management, public relations, marketing,…

Table of Contents Environmental Analysis Strategy Thinking and Planning Strategy Plan Market Expectations New Business Opportunities Decision-maker briefing notes References Environmental Analysis It is well accepted that the advertising industry is a necessity to our society. The industrys capacity to advance and to bring advertising at viable prices is a fundamental requirement for all. Elementary…

Friedmans suggestion about the requirements for applications in public relations seemingly undervalues the work and role of public relations specialists. Viewing the work of public relations specialists through the lens of added value allows Friedman and other wide audiences an opportunity to undervalue the role of public relations in the hyperconnected world (2011). However, Friedman…

Introduction In the conditions of a sharp aggravation of competition and the diminution of the influence on its outcome by the price factors, the position of the separate companies mostly depends on the efficiency and the quality of their personnels work. Modern management should consider comprehensively the essential growth of the value of the human…

Table of Contents Alibaba Groups Approaches to Promote Services Globally Alibaba Group and Corporate Citizenship Recommendations to Enhance Alibaba Groups Activities Conclusion References Although the focus on marketing strategies and the development of effective public relations techniques is discussed as important for companies, modern consumers are inclined to pay more attention to the social activities…

Abstract The reputation of a company determines, to a large extent, its profitability and consumer sentiment. Businesses that are alive to this fact tend to observe better care of how they are perceived. Those that fail to work on their image suffer terribly by registering lower sales and recording little, or no growth. In the…

Table of Contents PR in the Beauty Sector PR Campaign Objectives Ethics Finances Conclusion Reference List The modern standard of living puts forward new requirements for the health, the appearance of a person, as well as the level of service offered. Striving for the best is a kind of condition for the survival of people…