Category: Product Marketing

  • Introducing USB Flash Drives to Different Audiences

    Table of Contents New incoming students College computer programming class Local newspaper Press Release Works Cited New incoming students Cruzer micro is an outstanding device for information storage. It differs from the other devices of the same class by exclusively miniature sizes. This model allows to store and transfer large quantity of documents, images, music,…

  • Recalling ITECH 361s Sanitizers: Actions Required

    Table of Contents Introduction Description and Brief Analysis Role of the Response Plan for the Company The Content of the Message to Customers Required Actions Benefits of the Plan Conclusion References Introduction Whether caused by a manufacturing defect or a design fault, a mass recall always creates problems for a brand. Nevertheless, many companies manage…

  • TechSystems Wearable Devices Feasibility Study

    Table of Contents Executive Summary Attractiveness  Achievability Chart Determining Project Outcomes Non-Monetary Benefits References Executive Summary This paper represents the continuation of a feasibility study directed at determining potential solutions for the line of wearable devices developed by TechSystems. It starts with determining the attractiveness of three options that were suggested to resolve the…

  • Media Popup Products Segmentation and Target Market

    Media Popup product developed by Porttron Inc. will meet the highest demand among the Generation-Z consumers, as all product features are geared towards this demographic segment. Media Popup will easily conquer the market if the new marketing campaign is aimed at the chosen target group. Equally important, the selected demographic group will benefit more if…

  • New Technologies Corp. Launching a New Product

    Product In our era of constantly changing technologies, it is very important to monitor the current situation in the world thoroughly (Kumar 519). New Technologies Corp. is ready to launch an absolutely unique product  a heated towel rail with a built-in ultraviolet light sensor for towel disinfection and a timer under the draft title…

  • KitchenAid Artisan KSM150 Stand Mixer Review

    Table of Contents Introduction Need Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Behaviour Conclusions List of References Introduction The purpose of this report is to describe and analyze consumer behavior while purchasing KitchenAid Artisan KSM150 Stand Mixer. The consumer is female, 21 years old. With the passion for cooking and the high expectation…

  • The Cruiser Thorr Simulation

    Table of Contents Brand Image Analysis Positioning and the Marketing Plan Post-Campaign Evaluation Simulation Summary Brand Image Analysis In a situation where sales of the flagship Cruiser Thorr have declined owing to the aging of the key Baby Boomer demographic and the reportedly low disposable income of young adults today, Thorr Motorcycles needs a vigorous…

  • School Meal Product in Canberras Market

    Introduction The primary school-going children in Canberra and other towns provide a good market for food products. Food is often sold to the pupils through convenience stores that are located in close proximity to the schools or inside the schools. This project is dubbed school meal and seeks to establish a network that will deliver…

  • Walmart Companys New Service

    Table of Contents Introduction Company Location and Service Description Problems Solved by the Service Competitive Advantage Challenges of Marketing the Service Conclusion References Introduction It is essential to determine the product or service needed to solve a certain social problem. Sale of products based on the need of the consumers ensures high demand for the…

  • Blue Ocean Walkman: Product Project

    Introduction Business and innovation usually go hand in hand. Businesses across the world are constantly coming up with new products in order to increase their income base, make profits and, above all, satisfy their customers needs. However, not all innovations succeed in competitive markets. Consequently, marketing is very important for the success of a new…