Category: Pricing Strategy

Abstract: The purpose of this study to investigate the impact of discount pricing strategy on organizational profit and the importance of planning for a discount; the study was conducted depending on unreal numbers, and it clarify that discounts increase sales volume, but not always increase the profits. KEYWORDS: Pricing Policy, Discount, Organization, Profits, SMEs, Sales…

Introduction Kotler, Burton, Deans, Brown, and Armstrong, (2015), are of the viewpoint that dynamic pricing is considered to be referred as that surge pricing strategy, in consideration of which a business entity sets the flexible pricing for the goods and services it offers to the potential customers and the end market. This price of the…

Case Summary: Lululemon a well-known athletic apparel company, founded by Chip Wilson, who initially embarked in the surf, skate, and snowboard apparel business for more than 20 years, when in the mid of 90s was introduced to Yoga for the first time, he got hooked and moved into the yoga trend at just the right…

Abstract: Export pricing strategy is considered to be a fundamental tool for market growth, lack of literatures still exists. The gap is related to lack of both qualitative and qualitative studies specifically for small businesses which can produce an improvement in the industry and for managerial directions which needed to in exporting practices. Through this…

1.0. Introduction Internationalization present great opportunities for international companies to exploit new international market opportunities with a goal of higher customer reach to increase sales revenues, profitability and overall growth of the companies. Yue-Sai Cosmetics has changed the face of China through its recognition as a completely owned foreign cosmetic company in 1990. The company…

Table of Contents Case study of Odyssey Isle Case study of Jetsetter Big Apple Platinum Package Bibliography Case study of Odyssey Isle From the Odyssey Isles point of view it could be said that the maximum number of stalls visited by a customer, who could be profitable at current pricing rates, would be seven, since,…

Pricing strategies are defined by companies according to their development cost. Changing focus from the domestic market to international requires innovation in all the settings such as technology. Most companies are faced with the challenge to maintain a competitive edge to survive and be prosperous. Strategies are therefore planned to achieve the set goal of…

Introduction The Shetland Wool Company is a small family-owned business that manufactures very high-quality hand-knitted wool sweaters. The company owns an office where all operations not related to the manufacturing process are conducted. On the other hand, the production process is not centralized as employees work from their homes. Finished sweaters are purchased by the…

The Good-Better-Best (G-B-B) approach to pricing implies the focus on features offered by companies that they would value the most, which influences their willingness to pay for them. The more excellent the perceived value of an offering, the higher should be the price (Mohammaed, 2018). The strategy encourages firms to create different versions of products,…

Table of Contents Introduction Product Prices Pricing Strategy Channels of Distribution Profitability Strategy Competitors Prices Comparison Conclusion References Introduction A firm has to determine the price to charge for its products and services to remain competitive in the market. Thus, it is essential to develop an appropriate pricing strategy based on the competitors prices and…