Category: Netflix

  • Streaming Places: Youtube VS Netflix

    Increasingly popular streaming services such as YouTube and Netflix are eager to win over and maintain the interests of Millennials in the media industry, but who are these Millennials they aim to appeal to and how do they achieve this, if at all? In this report I aim to compare and contrast the two American…

  • Net Neutrality and Netflix in Canada

    Table of Contents Introduction The Working of Net Neutrality in Canada Why Net Neutrality Regulation was Created Effectiveness of Net Neutrality in Canada Conclusion References Introduction Net neutrality refers to a concept in which the Internet Service Providers (ISPs) offer their services equally to all users. Traditionally, the ISPs would require users to pay a…

  • Global Over-the-Top Platforms: Artwork Personalization at Netflix

    The over the top (OTT) streaming content has a lot of potential for growth and expansion, an assumption solidified by the rapid entry of Netflix competitors into the market. They include Hulu, HBO Now, Amazon Prime Video, Disney +, Peacock, and many others. The phenomenon known as Netflixification of media implies that consumers are actively…

  • Netflix Organizational Change: The Change Event

    Table of Contents Reason for the Happening of the Change Event The Success of the Change Reasons Why the Change Was a Success Lessons Learned and Recommendations for Future Use References The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999,…

  • Netflix vs. Sears Companies Comparative Analysis

    Once the most prominent American retail group, Sears was founded in 1886 in Minneapolis, Minnesota by Richard W. Sears. The development of railroad structures allowed Sears to deliver products through this infrastructure. The dominance of this retail group was provided by the vast catalog that included various products for the home (Howard, 2017). The introduced…

  • Netflix Inc.s International Strategies

    Commercial transactions between organizations of different countries are governed by many factors, among which one of the most important is the chosen international strategy of the company. There are four types of such strategies in total: international, multi-domestic, global, and transitional (Grünig & Morschett, 2017). Each of these strategies shows how much the company adapts…

  • Netflix Opportunity Project: Introducing New Subscription Options

    Introduction Over the past years, the perception of consuming video content has changed drastically, as the introduction of streaming services facilitated peoples ability to access and enjoy TV, reality shows, and movies. As a pioneer in the streaming service universe, Netflix is rightfully considered one of the most successful and famous companies worldwide. Currently, with…

  • Netflix Inc.s Short-Term Debt Strategy

    Even though investors may view the aspect of no-long-term debt as not beneficial, for a company like Netflix, short-term debt gives the positive public perceptions of its financial health. In reviewing the growth that the company has witnessed since 1999, Netflix has been able to carry out less leveraging. This has made it possible for…

  • Netflix: From DVD-by-Mail to Streaming

    Table of Contents Introduction The Problems that the Firm Encounters Strategic and Operational Analyses Ethics and Sustainability Issues Proposal of Action Plans Conclusion References Introduction Netflix was founded in 1997 as a DVD-by-mail rental company, competing with the more established video rental chains such as Blockbuster and Hollywood Video. Twenty years later, in 2020, the…

  • The Netflix Firms Market Environment in India

    Introduction The streaming video-on-demand (SVoD) services market continues to expand with immense speed. Netflix is one of the largest platforms in this business, with over 151 million customers across the globe (Kumar et al., 2020). However, the firm struggles to establish its presence as the top service provider in India. By analyzing Netflixs position in…