Category: Media Analysis

In the course of recent years, communication field had experienced a great deal of progress as the number of communication social networking sites have increased. The developing communication channels have figured out how to advance into the market coming about to rivalry among various communication media making communication needs less expensive. Internet sites have had…

Abstract A social media network is defined as a social structure of individual or multiple people, who are related to each other directly or indirectly based on a common relation of interest like friendship, trust, etc. Social media analysis is the study of social networks to understand users behavior. In recent time social media analysis…

Introduction The Best Men Can Be is a corporate social responsibility public relations campaign by the Gillette brand, a Procter & Gamble safety razor and personal care product whose goal was to address negative behaviour among men such as sexism, bullying, toxic masculinity and sexual misconduct. The campaign was launched on the 13th of January…

Media has such a prominent effect on todays society. With how large media has grown, more recent studies involve the effectiveness of different imagery on media. And consistently studies have shown that visual content resonates the information much more effectively. These studies are investigating how and why imagery is effective in getting the point across…

We can’t be a part of the present society without being influenced by the steady stream of intervened culture: digital news, TV, social media, out-of-home experience, different cultural policies to high design, fashion and lifestyle. It basically explores the connections between culture, media and society. The remarkable TV show Fresh Off the Boat exhibits critical…

Mass media is the fasted growing resource of the twenty-first century. It is reported that the average American spends eleven hours per day consuming the media. The rapid rise of mass media consumption may seem harmless or as a necessary action by some people due to societal changes, however, mass media consumption could be seen…

It is undeniable that we portray ourselves differently amongst our peer groups, family and colleagues. Furthermore, individual present a contrived version of themselves which ultimately manifest disingenuous expectations toward others. This presupposition is based on Erving Goffmans dramaturgical analysis on social interactions in terms of theatrical performance including, both a front and backstage element. Theatre…

John Bohannon, an American scientist and journalist, used the 2011 TEDxBrussels platform to deliver a manifesto on communication tools used improperly. Bohannon alleges art is underutilized and PowerPoint is over-utilized, to the detriment of the economy and perhaps society. A multidimensional approach to the delivery of this message contributes to the effectiveness and is supported…

Introduction to the topic With the internet, as our prime means to promote business and capture a wider market base, using social media to influence the audience is the quickest and the most holistic way to expand our business presence. Today, more and more businesses are considering it as a big deal and customers also…

It has been broadly said that the meaning of an artwork is only complete when someone appreciates it and has an interpretation of it. On the other end of art lies the receptor, the audience, and the public; who are in charge of providing value and signification. Keeping the audience engaged is fundamental in diverse…