Category: Marketing : Marketing

As this may be the first time your company will be targeting and entering a culturally very different country, your (second) report must include the following:   ·       Details of the chosen organisation (15%): introduce the project objectives the organisation and its product or service, the home and host countries/cultures. Provide company details and current internationalisation…

Watch the documentary on Youtube about the China’s new Silk Road or Belt and Road Initiative (BRI) https://www.youtube.com/watch?v=GAx4Vxkl21g Objective: 1. Learn about Governments’ effort to gain economic prosperity and global influence. 2. Investigate, compare & contrast the Chinese and American economies. 3 Observe cultural differences and learn how cultures can be impacted by global expansions.…

Instructions Phase 1 of this exercise will walk your team through the initial segmentation process. Then Phase 2 will assist your team in the development/description of the target market for which your team will be developing the plan.   Before you begin this process, you may want to review the materials from Module 4 one…

Start thinking about a music, sports, food & beverage or theatre event that you wish to attend during the course term. Attend this event sometime during October-November of this term. Review the event theme, marketing efforts and web site plus additional advertising efforts to attract people to the event. Determine your recommendations for marketing, web…

Blog Entry #3  Topic under Study: PR, Publicity, and Corporate Advertising (Chapter 17) Watch the following videos from BP YouTube Channel: BP’s Commitment to AmericaLinks to an external site., Gulf Stories: Local SeafoodLinks to an external site., Global Flavor — Pensacola, FLLinks to an external site., and BP’s commitment to Jobs in AmericaLinks to an external site. Based on…

Part 1: Compare and contrast the similarities and differences between a four Ps (product, promotion, place, price) approach to marketing and the value approach (creating, communicating, and delivering value). Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted? Part 3: Find an…

The Challenge One of your M2 readings focused on scent marketing. Scent is being used increasingly in certain business contexts to create more pleasing customer experiences. By conducting some Internet research, you’ll quickly come to see that the strategic use of scent, in fact, is being used by at least some in the healthcare industry,…

Instructions:  Read the two papers connected to the links below.  Then, go to the American Airlines website http://www.aa.com/homePage.do ) and describe the manner in which American Airlines implements the marketing mix.  Be sure to define each “P” (product, place, price, and promotion) and then show how each is implemented by American Airlines. https://www.marketing91.com/marketing-mix-southwest-airlines/ http://bilaras.hubpages.com/hub/Aviation-Marketing Mid-term Format: Write a 2…

Specifically, you are to place yourself in the role of Marketing Director for a soon-to-be-established chiropractic clinic based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) The entity will be known as Zinnia Chiropractic and it will offer the usual and customary array of services…

Specifically, you are to place yourself in the role of Marketing Director for a soon-to-be-established chiropractic clinic based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) The entity will be known as Zinnia Chiropractic and it will offer the usual and customary array of services…