Category: Marketing and Advertising

With the growing influx of a variety of means of communication and varying consumer patterns, the term cross-cultural has become more relevant in the world of today which has transformed into a global village. Heres what it means: Cross-culture is an idea that perpetuates bridging of various mindsets, ideas, and lifestyles to connect people of…

Abstract The purpose of this study is to provide empirical evidence to support the role of sensory Marketing in the 5 stars hotels. Data were collected through a survey from the customers of the restaurants. A sample of 362 respondents was taken for the study. Hypotheses were tested through statistical tests using SPSS and SmartPLS…

Introduction The broad perspective of marketing communications presents an undertone and an understanding of the role of advertising in the contemporary communication environments in a more societal context. The dramatic changes in advertising across different platforms and spheres throughout the world is an indication of the dynamic and complex consumer behavior within the context of…

China is one of developed countries in the world that being successful in the field of business. It makes other countries try to understand and learn about Chinas business, aimed to make their business as successful as Chinas business. It leads many researchers around the world try to identify the key points of successful Chinas…

According to Merriam-Websters Advanced Learners English Dictionary the verb to advertise means to make the public aware of something, to cause people to notice something.  page 25, 2008, USA Merriam-Webster, Incorporated. The origin of the word can be traced back from the early 15th century and it means ‘to take notice of’ (a sense…

Over the years, advertising has never failed to draw public attention. With the development of technology, advertising has become one of the most integral parts to improve the sales of businesses. Performing an effective advertising is important for businesses to create brand equity, maintain the brand loyalty and achive success (Keller & Kotler, 2016). It…

ABSTRACT When it comes to media advertising and programming, there are basic factors to consider. These factors include; target audience, time of airing, gender, age and most importantly the adverts to run during the breaks and sponsors of a show. Most media organizations rarely bother with programming. Most shows in our televisions and radio stations…

In a world where money is king, advertising has become the sellers best friend. But has it become the buyers worst enemy? Some studies suggest that we are exposed to as many as twenty thousand adverts per day. Some of these are subliminal, and most people wont pay attention to more than one percent of…

First, we shall concentrate on traditional marketing and then we will get into digital marketing and promotion. But for successful marketing to occur, companies must be internally organized around common goals and objectives. Marketing efforts follow the four P’s of marketing; product, price, place and promotion. The product consists of the actual goods produced for…

ABOUT THE INDUSTRY The purpose of the marketing industry is to communicate companies offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers,…