Category: Loyalty

To investigate the reason behind the impact of internal branding on customer-based brand equity. Moreover, organizational loyalty mediates the relationship between internal branding and customer-based brand equity. Furthermore, relationships also have a mediating impact on organizational loyalty. Researchers suggested the use of entirely different theories like the balance theory (Heifer, 2013). The balance theory explains…

Introduction Customer experience defines the feelings and attitudes that consumers are likely to harbor regarding their interaction with the suppliers and providers in their world (De Chernatony & Cottam 2006). Obviously, businesses cannot avoid establishing some form of experience whenever they interact with customers, and this brings out the customer perception. This experience may be…

Table of Contents Reasons Importance Plan Conclusion Work Cited Reasons The ethical dimension of business is often deemed as less relevant than the issues associated with the attraction of new customers and increase of a companys profits, yet compliance with basic principles of Social Corporate Responsibility (CSR) and similar ethical standards allows a firm to…

Table of Contents Benefits to the Company Benefits to the Consumers The Efficiency of the Private Sales References A private sale is direct cooperation between a seller and a prospective buyer without the involvement of the public. This interaction occurs in an isolated manner whereby no prior advertisement of the meeting is availed for the…

In his article, Peart (2019) explores the complex concept of workplace loyalty by comparing the Millennial generation to the generations that came before it. The author points out that contrary to popular belief, Millennials are not more prone to the so-called job-hopping, or the tendency to frequently change workplaces. The older and newer generations spend…

Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers tendency to like and choose any one particular brand over the available many other options. The main…

Perceived Benefits of loyalty programs: Scale development and implications for relational strategies, by Aîda Mimouni-Chaaban and Pierre Volle is an informative article which provides information concerning the perceived benefits regarding loyalty programs. The article offers discussions regarding managerial and theoretical implications of the perceived benefits in relation to marketing strategies. In accordance to the authors…

Table of Contents Justification for Topic choice Research Questions to be answered Literature Resources Data Collection Methodology Reference List Justification for Topic choice Customer service is an area that has been of concern to researchers and other practitioners since it plays an important role in improving the performance of businesses and encouraging customers to remain…