Category: Lego
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Marketing Term Project: Lego-themed Amusement Parks Called Legoland
1. Introduction: Lego is known all over the world as one of the most successful toy manufacturing company that ensures its popularity with trust in their quality and strength of the product. Primarily, the brand manufactures the classic interlocking plastic bricks, however, theyve diversified their range of products and have moved to the entertainment and…
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Uniqueness of the LEGO Marketing Strategy
Toys are a fun and necessary part of each child’s development. Totally different materials like wood, clay, paper, and plastic are wont to create toys. Several things are designed to function toys, one amongst the foremost well-liked toys is Lego and additionally popular toys of all time and could be a house name everywhere the…
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Lego Target Market Analysis
The LEGO Company is a very good example of the importance of understanding the target market. The main target market for the LEGO Company is children between the ages of 1-15 years. Having said this, whilst kids are the main target audience for the LEGO company, LEGO understands that parents are also the key target…
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Essay on Lego Social Responsibility
Introduction to corporate social responsibility: Corporate Social Responsibility (CSR means that corporations have a responsibility to take care of the consequences of their actions, including economic, social, and environmental impacts. This means that a company is looking after the indigenous people of the land that they are working on, taking care of the native animals…