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Holbrook examines the kind of influence that customer experience has on their future consumption patterns of a given product. The writer says that the experiences of consumers with regard to certain products are such that they can override the influence of culture on customer preferences.
Lin
Aug 8, 2024
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by
admin
in
L.
245-245. In this article
pp. 5059.
Ayuso
Aug 8, 2024
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by
admin
in
L.
25(5)