Category: it is necessary to understand how brand functions play a role in the development of brand effectiveness. A brand can perform a variety of different functions for a consumer. However
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brand image and retail image are inextricably linked to one another (Porter and Claycomb 1997).
Brand Effectiveness and Cues
When shedding light on brand effectiveness
influences consumers decision-making processes and behaviors. Consequently
-
brand image and retail image are inextricably linked to one another (Porter and Claycomb 1997).
Brand Effectiveness and Cues
When shedding light on brand effectiveness
influences consumers decision-making processes and behaviors. Consequently