Category: Digital Marketing

Table of Contents Introduction Synthesis of Knowledge Conclusions References Introduction Marketing plays a role of paramount importance in the formation of business performance, which explains the increased interest in this subject matter within the contemporary body of academic knowledge. In the wake of Industry 4.0, an emphasis is laid on digital marketing as an emerging…

Introduction Digital marketing has become a mainstay of the modern business environment. The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies. As a result, it has become strongly associated with more efficient strategies, optimised resource allocation, increased level of customer satisfaction, greater…

Table of Contents Executive Summary Company Overview SOSTAC Model Situation Analysis Optifasts Market Segmentation Objectives Market Targeting and Strategy Tactics and Action Control Reference List Executive Summary The advent of social media has necessitated the development of digital marketing plans. Having been in operation for many years, companies such as Optifast could take use of…

Introduction This report presents a digital marketing strategy and plan for Shake Shack, an American regional chain of fast-food restaurants. The purpose of the report lies in developing the strategy for addressing the issues revealed during the digital marketing audit of the company. In particular, Shake Shack seemingly struggles with customer engagement and social media…