Category: Digital Marketing

Introduction Industry background Emerging technologies have redefined marketing. One of the new areas of marketing that have emerged due to new technologies in digital marketing. Digital marketing is an important and ever-growing area of interest and a key component of marketing plans and business strategy in modern society where technology has become an integral part…

Introduction Industry background Emerging technologies have redefined marketing. One of the new areas of marketing that have emerged due to new technologies in digital marketing. Digital marketing is an important and ever-growing area of interest and a key component of marketing plans and business strategy in modern society where technology has become an integral part…

Marketing has altered much in recent years, as technological progress allows for more comprehensive ways of delivering information and motivating people to purchase goods and services. Digital marketing provides numerous advantages, which include various ways of interacting with consumers, collecting feedback, targeting specific demographic groups, and integrating advertisements in content. Understanding these key elements is…

Digital marketing is an essential process, and businesses should draw sufficient attention to maximize their benefits from it. However, not all organizations manage to succeed with the task, and typical errors exist. Digital marketing mistakes include spamming, focusing on traffic rather than on customers, overpromising, ignoring social trends, and overusing mobile marketing techniques. Each of…

Advanced advertising is impressively more affordable than other promoting strategies. Any progressive brand that needs to excel in the current business environment should embrace digital marketing investment strategies as a feature of their general procedure (Chen et al., 2017). On the off chance that the item is viewed as a staple or something as often…

In the heyday of information technology, people utilize it to help them with anything, doing business included. Ferrel notes that there is a term for that  e-business, which means running traditional business and achieving its goals with the help of the Internet (403). In its turn, people use the Internet by the means of…

Introduction In modern days, the majority of companies possess at least some form of an online presence. Your company is one of them, which is a significant advantage over many other stores that have little to no access to the vast potential customer base that is the Internet. However, the current realization of this approach…

Table of Contents Deployed Digital Marketing Instruments Examples of Instruments Decision Journey Pre-Purchase Affiliate Location Conclusion References Deployed Digital Marketing Instruments The RACE goals, which stand for reach, act, convert, and engage, are actively employed by the Gucci brand to attract more young clients. Indeed, to reach more millennial and generation Z consumers, the company…

Introduction The recent advancements in Information and Communication Technology (ICT) have revolutionized how people interact with one another. In particular, the invention of the Internet has made the world a global village because many companies are expanding their operations globally through e-commerce (Stone & Woodcock 2014). For example, giant search engines such as Google and…

Introduction The primary objective of marketers is to inform and influence a target audience to buy a particular product or service. Therefore, they use the most suitable and effective ways to promote or advertise their products. Large companies carry out a marketing function to improve their position in the target market. Previously, companies only followed…