Category: Customer Service

When a corporation gives assistance and advice to people who purchase or use products or services from the corporate it’s called customer service. But customer service is when the customer’s complete experience from once they enter the business or maybe once they visit the website to the after-sale service. top quality customer service means keeping…

Performance management is essential in improving customer service delivery as it reviews how staff are doing currently and therefore highlights what can be done to make the delivery better. The purpose of a performance management policy is to review how staff are performing. This generates information that can be shared, if it is good practice,…

In Marketing term ‘Mystery Shopping’ is the exercise of collecting surveys through training field employees so as to calculate customer research and service, operations, merchandising and goods or services quality. After finding out the survey they give back the collected to commission organisation. So lets clear it out, what mystery shopping means. Basically, it is…

In this report will be discussing about products and services marketing, first of all will be different between product and services and how Fayeda Travel and Tourism use services marketing practices to reduce the marketing challenges created by the characteristics. Secondly, we will be providing an advice on enhancing customer satisfaction and loyalty in Fayeda…

Mystery shoppers are used worldwide by services to evaluate the performance of their front-line employees. An online survey of mystery shoppers compares the reality of the situation with the best practice identified (Dr. Jacqueline Douglas, 2015). It is seen as an efficient and effective instrument to gain in-depth knowledge of the customers perception of service…

Observation is a proposed tracking, recording, review and evaluation of attitudes, acts, or events of people. Observational studies provide substantial insights that other methods of data collection do not. Observational approaches shed light on the actions of consumers and workers and can help address questions such as How do customers walk through supermarkets? How do…

Introduction: In this assignment, there is going to be a discussion about a few contrasting businesses. The contrasting businesses that I have chosen are Tesco and Mcdonald’s. There are multiple reasons why I have selected these businesses, the reasons for me selecting Tesco are because I do regularly shop there with my family members and…

Shopping activity had been recognized as a simple buying behavior for decades until the cognitivist approach was introduced and presented shopping as a complex array of feelings and experiences (Csaba & Askegaard, 1999). Shopping malls can be perceived as organized spaces that comprise not only shopping activities but entertainment and social activities as well. Users…

Problem Statement Customer service prioritization is the pillar of growth in any organization (Wetzel, Hammerschmidt & Zablah, 2014). Statistics indicate that thirty percent of all businesses fail to succeed because they do not focus on customer service satisfaction (Beckers, Risselda & Verhoef, 2014). Consequently, there is a need for businesses to institute customer-service satisfaction methods…

The need for strategy change for American express From the case study, American express had previously concentrated on getting as many clients as possible, and then having little regard for the onwards. This is fatal for any customer oriented business, and had severe consequences, as shown by the drop in market share and even such…