Category: Consumer Behavior

Since the moment we were born, our consumerist society has been making an enormous effort to convince us that were not good enough simply by being the way we are. The advertising industry has made us believe that the only way to feel comfortable with ourselves is to buy products that are an unnecessary luxuries,…

Pricing is an important aspect to market a product or service such that it reaches the maximum targeted customers as well as profits the organization to keep continuing its production. Being an integral part of marketing, it is critical to decide and come up with sound pricing strategies that facilitates customer value creation, structure price…

Abstract Nowadays, online sales are not only very common in China, but also popular all over the world. How to determine the purchasing intention of online consumers is very important. By analyzing the purchasing behavior of online consumers, the factors of consumers’repeated purchases may be the satisfaction of goods and the brand. Loyalty and product…

Company Background Mitsubishi was first established as a shipping company by Yataro Iwasaki (1834-1885) in 1870. In 1873, its name was changed to Mitsubishi Shokai Mitsubishi’s name consists of two parts: ‘Mitsu’ which means ‘three’ and ‘hishi’ (which being ‘bishi’ which means under ‘my title’) and therefore there are three rhombus, which are reflected in…

Introduction Consumer perception is known as a marketing concept, which includes the opinion that consumers have about products and the knowledge and understanding they have regarding these offerings (Izadi Manesh et al., 2015). Consumer perception includes how consumers view different products and services provided. Several factors affect consumer perception such as advertising, personal experiences, reviews,…

Introduction: Costco Wholesale Corporation is the largest membership warehouse club in the United States. Today, the firm has more than six hundred numbers of warehouses, with more than twenty areas of operations around the world, including the more than four hundred warehouses in the United States, and there were more than 70 million cardholders and…

ABSTRACT Lifestyle is an approach centered on way one leads life. Lifestyle is the way in which the people live, spend their time and money. Lifestyle of an individual is his way of expressing his feelings, attitudes, interests and opinions. The Lifestyle of individuals has always been of great interest to marketers. They deal with…

Meaning of Social Media Advertising Social media platforms. Social networking websites Social networking refers to the use of applications and websites to find people to establish communication with each other and build a good relationship with others. It enables the firm to directly communicate with its customers. People around the world can communicate in an…

Abstract Social media is growing in size continuously from its introduction, as well as the number of people using it increases – there has been an increase of 9% since last year. Several impacts on consumer behavior are thought to arise from social media advertising, for example, Duffett (2017) argues for increased attitudinal responses from…

Introduction When an individual starts a business or is running a business, it becomes necessary for him to let people know about it. Promoting is essential to let others know about the business. Either offline or online, any sort of business needs customers to enjoy a healthy business turnaround. However, advertisement is the only way…