Category: Consumer Behavior

Need Recognition In this stage first the buyer would recognize the need for a product, which will satisfy particular desire than they would think about his position. He sets the product and his position without that product usually by external or internal stimulus. Information search Once the consumer recognizes the need he may or may…

Abstract This research is all about to study the international customers loyalty behaviour towards Indian textile industry. When it comes to loyalty a customer becomes a frequent buyer. An international customer who can buy the textile products in India frequently and stand loyal to a brand matters more for a company to enter an international…

Bhutan is not very popular in business world but still there is process of purchase taking place. The purchases are not done so much in detailed by Bhutanese consumers according to my observation. This model is a psychological and a sociological model as it shows about the consumer need and the purchase behavior influence by…

Executive Summary The report analyzed one of the consumer trends – I want it now, discussing about the trend emergence in Australian market and the impact on consumer behaviour. Then, aiming at satisfying Australians hedonic needs and diminishing consumption resistance, an app – EfficAgency was developed to deliver fast party arrangement for those who were…

According to Olive (1981b, p. 33), the customer expectations is as an assessment standard to evaluate what will be happening in the imminent transaction. It is clear that customer expectation is their feeling of expectancy about a service or product, which is one of the most important things that companies should concern. Specifically, before having…

Introduction Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. (Consumer Behaviour 2014) The study of consumer Behaviour helps…

Personalized value can be described through consumption benefits which are connected to the customer as a person – beliefs that guide people on how to behave throughout the day and life activities (Rokeach, 1968; Kahle, 1989) The self-concept in personalization value is a more significant level than the self-concept in social value where the customers…

Abstract Induced hypocrisy is a two-step dissonance paradigm, consisting of normative commitment and mindfulness of past transgressions. The inconsistency between ones belief and action lead to psychological discomfort, such as guilt, motivating people to adopt attitude or new behavior that better aligns with the belief. This paper explores individual role of normative commitment and mindfulness…

Introduction Consumers buy spontaneously when they suddenly feel the strong desire to immediately buy product offerings without taking into account the consequences of buying a bid. Impulse buying is not only associated with low costs, but also with low liability. This may also be due to the high quality and associated products (Aruna, and Santhi,…

People become especially nostalgic when they are anxious about the present, and, especially, the future. The past is safe because it is completely predictable. Connecting with the past through familiar, loved brands transports people to another time by evoking the same feelings they experienced so long ago. Overview  Nostalgia as a Selling Point Nostalgia…