Category: Consumer Behavior

Political consumerism is becoming an increasingly popular form of political participation as its impacts of causing positive global changes are becoming more significant outside of conventional political methods such as voting (Breivik et al. 2007). Defining political consumption is key to understanding its aims. As argued by Follesdal et al. (2004, pp. xiv) political consumption…

Have you ever observed a child with their parent acting out in the store because they dont get what they want? That child that cries at the top of its lungs from the aisle behind you is more than just the pleadings of a kid bent on wanting to buy an item. It is the…

The typical American household contains an average of 300,000 items (MacVean). This staggering, slightly terrifying statistic displays America Consumerism is the idea that the mass purchase of goods and services is economically desirable (Consumerism, 2018b). It all stems from the belief that of high amounts of economic activity and strong consumer purchasing habits make for…

In this discussion I am going to explore how behavioural economics can explain some of the drivers of consumerism, I will apply different theories and ideas, assessing to what extent they affect the ever-increasing levels of consumerism. Whilst doing this I will give examples and explain my reasoning for the judgment I come to on…

Consumerism is a term we shy away from. When someone mentions consumerism, we start the infamous blame game. It now, however, has become an alarming issue that must be dealt with. Robert Crockers book, Somebody Elses Problem, confronts the key issues that fuel consumerism in modern society. Crockers Somebody Elses Problem will be directly compared…

Abstract: The Internet has become the primary source of information for a large number of marketers and consumers. In developing countries like India, the rapid growth in social media provides both marketers and consumers a platform for communication and sharing information. This research paper aims to study the impact of social media in consumers’ decision-making…

Do you think God would approve of consumerism as an attempt to create happiness in life? Today in this modern day society, consumers have become bombarded and overwhelmed by the media and advertisers who try to push consumers into buying their products. There are so many endless options. Many consumers may think that they need…

Introduction Understanding consumer behavior is important for any organization before launching a product. If the organization failed to analyse how a customer will respond to a particular product, the company will face losses. Consumer behavior is very complex because each consumer has different mind and attitude towards purchase, consumption and disposal of product (Solomon, 2009).…

The purpose of this report is to evaluate the various factors that influence consumers to buy organic products based on various socio-demographic factors such as age, employment, consumption rate and buying patterns. Consumer Awareness of Organic Foods According to Soler et al. (2008), Freeland-Graves and Nitzke (2010), understanding and education are the two key critical…

The Internet ‘s growth has flipped the conventional direction of shopping on its ear, as consumers are becoming more and more well educated. Consumers have been part of the cycle, so had fun doing it. Whether advertisers may affect consumer behavior in this modern retail model, and where they can exploit the purchasing direction. After…