Category: Coca Cola

Introduction In 1886, the company started manufacturing soda and begun selling in the Caribbean and Canadian market on 1920s. As, Coca-cola finally had their branches all over in Asia to Europe and South America even in Soviet Union. In the Year of 2005, Coca-cola began selling their products all over the world and it evolved…

Abstract One of the key contributors to the exponentially growing obesity pandemic is the increased consumption of sugar-sweetened beverages such as soft drinks, energy drinks and fruit juices (Malik et al., 2010). In this experiment, a spectrophotometer was used to determine the glucose concentrations of both Coke and Gatorade. The results determined that both drinks…

IKEA It was recorded that IKEA came to existence through a 17 year Swedish young man called Ingvar Kamprad in the year 1943. This business process starting at the beginning was known to be selling pens, Christmas festive cards as well as seeds growth harvested from the farm of Kamprad’s family. As this business continues,…

Coca-Cola Company is one of the top American multinational corporations known for its soft drink franchise. It is renowned for its highly marketed product, Coke which can be easily found in any grocery store, fast-food chain, or online website. As consumers, the accessibility and affordability of this product are taken for granted hence the commercialization…

Globalization and the Coca-Cola Company Coca-Cola has globalized its business and has quickly become a household name through its innovative marketing campaigns. Coca-Cola now operates in over 200 countries with over 84,000 suppliers. Presently, 70% of their business income is generated from non-US sources (Globalization and the Coca-Cola Company, n.d). By using common advertisement slogans,…

Coca-Cola is deemed one of the leading soda brands worldwide. In the 2005 Annual Report of Coca-Cola, the company served approximately 1.5 billion drinks every day, and this number increased to 1.6 billion in 2010. The company sells beverage servings in more than 200 countries. But as with any successful business victory can sometimes bring…

The similarities that these methods have is sharing information to the Coca Cola stakeholders. They are all similar however all the methods are applied to different stakeholders. Verbal communication method most of the time is for internal stakeholders for example, this method is applied in the Annual meeting between Coca Cola shareholders where they use…

The aim of this study is to investigate in what way factors of culture (such as values, beliefs, laws (rules of behavior) and social status) influence consumer behavior using the example of Coca-Cola Company. Additional questions were: is it still important today to take them into account in the times of globalization Or marketers do…

Introduction Consumer behavior is a branch of organizational study where the concentration is given on the preference of individuals, groups, or firms about goods and services. The mental, behavioral, and emotional state of a consumer or buyer gets the maximum priority for justifying the behavior. The buyer behavior study is becoming popular because of its…

Ethically run businesses or organizations improve the attraction of investors and consumers. Ethics in the workplace are known to protect assets, increase productivity, and enhance teamwork. As a result, these organizations have a good decision-making policy as well as a good public image. Nonetheless, businesses and organizations that practice unethical behaviors potentially increase their challenges…