Category: Business Strategy

Corporate strategy is a continuous process of establishing a businesss value, setting goals for profits and growth, and training employees to achieve them. It is different from business strategy in that it is concerned with cost leadership, differentiation, and focus approaches rather than just competing in a market. Product, personnel, and organizational structure are integral…

Nowadays it is evident that home and host location strategies in the international system have to be considered within the global context and the current international environment. The changing world sets principally new challenges in front of the business strategy planning and targeting (Cavusgil, Ghauri, Knight, & Riesenberger 2014). The notion of international competitiveness has…

According to the Acer group website, in 2006, Acer had 5,300 employees working for them in over 100 countries worldwide. Open employee communication among employees is encouraged which not only allows the company to understand employee concerns but also helps employees to find common ground and build lasting relationships. The website also claims to have…

The transformation of the toy industry seems subtle, but it is highly dependent on technological progress. It is no secret that children are becoming more and more involved in online entertainment and the use of electronic devices daily. It is an essential process for humanitys development, as people get used to utilizing digital tools for…

Introduction Todays changes in marketing and business trends have put pressure on most firms to increase their competitive advantage by developing and building focus on core competencies. According to Hamel and Prahald (1994), companies with sustainable advantages make tremendous gains since they have articulated strategic intent, competencies, and resources that are non-substitutable and unique. This…

Implementation Strategies A strategy adopted is how an organization translates its chosen strategy into action plans and activities to help the organization achieve its strategic goals. According to Heracleous et al. (2017), the strategic execution is a mechanism, which applies priorities and methods to produce the desired outcomes. The Strategic Plan itself is a formal…

Starbucks Coffee is a brand that is known for its broad competitive advantage and uses a generic strategy of broad differentiation to trade successfully. This strategy assumes that the business of a certain company and its products will be different from other companies in this segment. Thus, the value proposition of Starbucks Coffees is that…

The Starbucks coffee shop chain is ubiquitous and one of the fastest-growing food and beverage companies. Starbucks was founded in 1971 by two passionate coffee lovers. It was planned to create a company to purchase coffee beans, roast them, and sell to other companies at the initial stage. Starbucks is currently experiencing a period of…

In Mintzberg and Waters terms, there are several features of CSR strategy that are planned. Mintzberg and Waters (1985) note that here leaders at the center of authority formulate their intentions as precisely as possible and then strive for their implementation (p. 3). This strategy is guided by four priority areas, Healthy People, Healthy Business,…

The paper under review today discusses the particulars of product differentiation and positioning. Using real-world examples and analysing the business strategies of fast food chains (namely Burger King and McDonalds), the authors were able to isolate some larger universal rulesets that apply to managing competition and developing a successful brand identity. The balance between product…