Category: Brand

Identity Who (Company Background) The company described in this paper is titled Phoria Pictures. It is an independent company dealing in the multimedia area. The specific focus points for Phoria Pictures include the production and distribution of feature length films (movies ranging from 40 to 90 minutes in duration) and various kind of television programs,…

Tropical juice manufacturing company is an institution involved in producing and processing freshly blended fruit such as mango, passion, apple, among others. The firm produces a non-alcoholic beverage made from original tropical fruit rich in nutrients and vitamins essential in boosting the bodys immunity (Anjum et al. 2). The brand products will range from pulp,…

Table of Contents Sports event Marketing the event Measuring success Ethical considerations Reference Sports event As a student brand manager, I would sponsor different sports events on campus. Since the Red Bull brand is associated with sports events such as the Moto-GP among others, the on-campus sports event would give the brand an upper hand…

Research on the Unisom brand analysis and the sleeping aid market is progressing well. It has been determined that the market has a lot of potential as 70 million Americans suffer from insomnia and another 43 million experience other sleep-depriving conditions such as obstructive sleep apnea (LaRosa). The sleep aid market is valued at approximately…

Table of Contents Introduction Improve Mobile App Experience Include Third-Party Mobile Apps Broaden Food Assortment References Introduction According to the provided data and analysis, Chick-fil-A is in an excellent position to expand and to improve, becoming a major fast-food franchise. As such, it is in need to adapt a new marketing strategy. It should provide…

A brand is a logo, mark, symbol, name, etc. that creates point of difference amongst various organizations in the market place. I believe that it gives a product or service the expression that differentiates it from other brands seeking to satisfy similar needs. Therefore, branding is the process of using a name or logo to…

The best-matched lifestage group is The Cosmopolitans: Upscale Younger Family Mix which belongs to the urban uptown social group and the midlife success lifestyle group. This group can be predominately found in major metropolitan areas and regions known for high economic success. There is a significant number present of this group in the New York…

The business arena continues to get more competitive by the day. As a result, business organizations seek ways of using existing strategies to better their performance while at the same time devising new mechanisms to enhance their profitability. The emergence of private label brands is a case in point. Their use as a marketing strategy…

Table of Contents Introduction Main body Conclusion Work Cited Introduction The positioning map for Educare.com can be placed into two dimensions that define the market of consulting and educational services: efficiency and customer-centric approach. The rationale behind this choice lies in the fact that the problems that customers, mainly teenagers, and their parents, address the…

The global expansion of the fashion brand creates several challenges for companies. In the luxury clothes industry, brand names and designs are important. The value to the customer is increased when the item is created in one global design center that supplies other locations with its designs. However, not all designs fit the tastes and…