Category: Brand

I remember one episode from a TV show that attracted my attention  a wealthy person was telling a story related to the issues of his private life, and I realized that I felt connected with this man  regardless of his social status and money, he was the same as ordinary people, with the…

Table of Contents Needs Assessment My Current Skills and Ability Task Analyze Objective Training to Increase Employability Lesson Plan References My job of interest is a brand/product manager. This area lies in the field of marketing. This paper shall first describe the brand/product management and the role of a product/brand manager, before designing the program.…

Table of Contents Introduction Main body Conclusion Reference list Introduction Building a brand or generating response have been subjects of debate over the years, as fighter brands remain an ancient strategy in branding. In their articles How the GFC has forced brands to rethink their strategies (Addis 2009) and Fighter brand strategy considerations (Daye &…

Regardless of the controversial attitudes to concessions effectiveness, in the present day, Primark and multiple other companies include them in their strategies of development. Primark is one of the largest international retailers that offer quality fashion, beauty, and homeware, operating in more than 380 stores across Europe and America (About us, no date). While most…

Introduction Teleflex Incorporation is a firm that is established within the hospital and healthcare industry. The firm has a global scale of operation with its headquarters located in the Greater Philadelphia Area in United States. Over the years, the firm has been able to attain sustainable growth. For example, during its 2008 financial year, Teleflex…

Personal branding has become a trend and the debate about its importance has increased. Groskop (2008) and Arruda (2003) present their opinions about this issue. Groskop is of the opinion that for people to be successful in the 21st century they need to considers personal branding. Arruda believes that a personal brand differentiates somebody from…

Table of Contents Introduction Branding, Packaging, Logo How it is Made References Introduction The importance of designing the package and logo to brand a product is indisputable. The amalgamation of the three aspects, the package, design, and logo create the imagery of a brand. This paper discusses the packaging, logo, and branding of Wicked Laser…

A brand can be related to the products or services and can define the functions, meaning, image, or benefits of those products and services; combining these two elements describe the concept of brand space. The arguments given by the authors in their article regarding the mistakes made by many organizations in managing their brands include…

Table of Contents Introduction Family business model Marketing Recommendations Conclusion Works Cited Introduction The issue in analyzing particular case studies or stories of business success is that they can be suited to any purpose or aspect, such as marketing strategies, leadership, creativity, HR management, etc. Faults and achievements can be interpreted to point to specific…

Executive Summary Alison Sims is the managing director and founder of Paleo Foodies, one of the leading online brands in Australia. Through the brand, she advocates for the consumption of healthy foods. The brand generates its content. It also advertises the content provided by other trademarks operated by like-minded individuals. There is a need to…