Category: Brand
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Aspects of Career Development: Personal Branding and Networking
Table of Contents Introduction Career development and employability Assessment Reflection Conclusion References Introduction Building a successful career in 2021 seems to be harder than climbing Everest. Management science has evolved over the years and now spans a variety of sectors, including communication, marketing, psychology, sociology, and many others. Such concepts as personal branding and networking…
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Fashion Brands Cooperation and Its Attractiveness
Collaborations between retailers and luxury brands give customers what they have been after for quite a long time. Brands like Zara and Forever 21 owe a great deal of their success and popularity to their ability to emulate high-end brands for reasonable prices (Patel, 2019). On the flip side, though, retailers who make it their…
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Why Do We Need Brands?
Each brand has specific attributes, functional or emotional associations assigned to it by customers. Brand identity is a kind of long-term promise to consumers. Out of two similar products on a shelf, a person is more likely to choose the one that is well-known and correctly positioned (Hameide, 2011). It coincides in the consumers mind…
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Pangaia: An Eco-Friendly Fashion Brand
Pangaea is an ethical fashion brand that employs the latest advancement in the textile industry to diminish the adverse impact on the environment. Given that fashion is one of the most polluting industries globally, the trend for more sustainable apparel production has spread considerably, and brands like Pangaia emerged (Woodside & Fine, 2019). Pangaeas primary…
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Fashion Sustainability for High-End and Low-Cost Brands
Introduction In recent years, the concept of sustainability became highly essential in the sphere of manufacturing all over the world. In particular, fashion companies demonstrate a growing interest in their products environmentally and ethically appropriate manufacturing, distribution, and consumption. However, according to many consumers, the option of sustainability in the fashion industry is unrealistic. The…
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Consumer Analysis of the Charmin Brand
Charmin is an American toilet paper brand manufactured by Procter & Gamble. It has a wide range of products, business strategy, and active promotion, which creates a competitive advantage, allowing it to occupy a leading position in the sales market. A variety of choices makes it possible to attract different market segments; however, the analysis…
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How Brand Image of Digicel and Flow Affects Customer Loyalty
Introduction Digicel and Flow are telecommunication companies that provide mobile networks and home entertainment. Digicel has covered more than 33 countries worldwide, including Jamaica, Trinidad and Tobago, Fiji, and Haiti (Golding & Tennant, 2017). On the other hand, Flow, commonly written as FLOW, is known for marketing cable television, telephone, and internet in major Caribbean…
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Walmart Brand Products Microeconomic Analysis
Table of Contents Introduction Supply, Demand, and Market Equilibrium Sensitivity of Supply and Demand to Pricing Changes Impacts of Non-Price Factors on the Demand Impacts of Non-Price Factors on the Supply Industry and Market Equilibrium Effect of Changes in Supply and Demand on the Market Equilibrium Potential Decisions Related to Supply and Demand Conclusion Reference…
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Walmart Brand Products Microeconomic Analysis
Table of Contents Introduction Supply, Demand, and Market Equilibrium Sensitivity of Supply and Demand to Pricing Changes Impacts of Non-Price Factors on the Demand Impacts of Non-Price Factors on the Supply Industry and Market Equilibrium Effect of Changes in Supply and Demand on the Market Equilibrium Potential Decisions Related to Supply and Demand Conclusion Reference…
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Globalization of the SK-II Brand
Introducton Procter and gamble company began its operations in the year 1837 and immediately after the Second World War it globalized its operations. P&G as it has come to be known focuses on transforming slow-moving products into promising business ventures. The company has been said to concentrate on its core business through innovation, expanding penetration…