Category: Brand

Recent economic uprising of the Peoples Republic of China has made an undeniable impact on the world globally. Two out of four top-selling smartphone brands in the world, Huawei and Xiaomi, are initially Chinese. The way these companies have handled the enlargement of their audience to a global scale, however, differentiates by a number of…

As a former member of a business team, I used to be involved in a project concerning the development of a brand product. Particularly, it was necessary to come up with a brand image for a new application for smartphones, identify the key characteristics of the target audience and appeal to it so that the…

Introduction The consumption process is a learning experience that affects and is affected by perception. Perception influences the selection and interpretation of marketing information, symbols, and products. Because it affects the expectations of potential results from various customer choices, it is a significant factor in individual and group reaction. In essence, perception determines how marketing…

Executive Summary The influence of artificial intelligence (AI) is dynamically increasing in the healthcare industry. AI experts believe that it is a revolutionary technology, and its impact in the medical sector is life-changing (Mills, 2020, para. 4). Its great potential drives a transformative change in the modern-day and future medical care system by advancing patients…

Table of Contents Introduction Main body Conclusion Reference Introduction Electronic medical records are medical records in a digital format, which have many advantages over conventional paper-based records. This paper compares three different EMRs; ABELMed PM-EMR, Amazing Charts, and e-MDs Chart. ABELMed PM-EMR is both easy to learn and use. During automating daily tasks, it is…

Executive Summary The influence of artificial intelligence (AI) is dynamically increasing in the healthcare industry. AI experts believe that it is a revolutionary technology, and its impact in the medical sector is life-changing (Mills, 2020, para. 4). Its great potential drives a transformative change in the modern-day and future medical care system by advancing patients…

Through the last decade, memes evolved from funny and entertaining images into a communication tool. While previously memes fit only into one or several contexts, current memes present more of a trending template that could be used to describe a wide variety of situations. Thus, memes allow individuals to make their version of a comment…

The pandemic caused by the global spread of coronavirus led to substantial changes in all spheres of life and industries. In particular, it impacted consumer behavioral patterns and peoples attitude to a well-recognized brand name that assures quality and instills trust (Chan, 2021, par. 1). That is why after the pandemic, hoteliers focused on strategies…

Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has significance for both business and regular consumer of the Internet. There are six types of…

Logo Image. Source: (Accor  World-leading hotel group in hospitality, n.d.) Website Screenshot Head Office Location Address Information The headquarters of Accor is situated in Tour Sequana, Issy-les-Moulineaux, within commuting distance of the southwest district of Paris, France. Accors main office is located at its headquarters in Paris, France. The actual postal address for their…