Category: Brand

  • The Importance Of Organisation Branding In Business

    In this essay I will outline the importance of branding within organisations and in businesses including its relevance to how the brand is represented. By the end of this writing, it should be clear as to why branding is important and useful to an organisation. What is branding? Branding is defined as an image or…

  • Influence Of Brand Equity On Brand Performance: Role Of Brand Reputation And Social Media

    Pakistans fast food industry ranked 8th world largest market for food and related businesses [1]. While ranked 2nd largest in the country, and accounted for 27% of value-added production and 16% of total employment in the manufacturing sector [2]. [3], affirmed that almost 70 global franchises are operating in the country, and most projected franchises…

  • Essay about Shoes

    The consumer market includes all the individuals and households who buy or acquire goods and services for personal consumption. According to Kotler and Armstrong (2010), currently, the world consumer market consists of more than 6.6 billion people who annually consume an estimated $65 trillion worth of goods and services. Among these consumer goods shoes are…

  • Essay about Logo as an Important Step in Business Development

    Creating a business requires making choices that will contribute to the success of the business: from the colors of the website to the price of products or services. But, in my opinion, one of the most important choices to make at the start of business creation is to create a logo. After all, the logo…

  • Marketing For Business: Market Segmentation, Social Media Marketing And Branding

    What are the benefits of Market Segmentation? Customers differ from each other in many ways, such as; the benefits they want from a product or service, the amount they are able or willing to pay, the amount they buy, when and where they buy it and the type of marketing they see that draws them…

  • Strategic Management: Developing a Brand in Airline Industry

    Abstract In order for organizations to be successful, consideration must be given to their brand identity. The intent of this individual research paper is to investigate the different techniques organizations can and do implement to strategically market their brand to the consumer. The techniques, strategies, risks, and rewards will be discussed in order to evaluate…

  • Advertising, Marketing And Brand Management

    Introduction Marketing and brand management is the concern which requires a depth know how to assess the impact and the significance to be able to sell the enterprise and supply the desirable improvement to the corporation. It does not have the most effective simply regarding the product or maybe the emblem as an alternative that…

  • Case Study of Gucci: Analysis of Luxury Brand Management

    Luxury Market in India Overview Luxury adds to pleasure and comfort which is more than just necessity. Luxury provides satisfaction at two levels i.e. product and experiential. The products satisfy the functional aspects like craftsmanship, design, exceptional product capabilities, technology, etc while, experiential brings a reward of possessing a coveted item, association with hierarchical brand…

  • Brand Loyalty Essay

    The formation of personal value is subtle. It is related to the environment where he/she grows. It is also related to what he/she learned from the people she stayed with since he/she was a child. Moreover, what he/she learned from the book, video, and the experience. A good reputation is important for a company. A…

  • Impact of Consumer Behavior & Customer Commitment on Brand Loyalty

    Background Consumer behavior & customer commitment both are the most discussed topic in the market from past few years. The purpose of this research is to seek out how consumer behavior & consumer commitment affects the brand loyalty of any product or service. The value the customer provides to the firm is the conclusion of…